Content Manager

Summary

Armoire is a clothing rental membership company that empowers working women through personalized clothing recommendations. The Content Manager will support the development and execution of ad creative and organic social content, collaborating with teams to drive subscriber growth and maintain creative quality.

Responsibilities

• Translate campaign direction into creative roadmaps, production briefs, and asset requirements
• Develop detailed creative briefs outlining messaging angles, hooks, scripts, visual direction, formats, and testing variations
• Contribute to hands-on design or content creation, and collaborate with designers and creators to bring concepts to life, ensuring all assets are delivered on time, on-brand, and aligned with performance goals
• Maintain and manage the creative testing backlog, prioritizing new concepts and iterations based on performance insights
• Help manage and update the creative backlog and work with creative leads to ensure deadlines for tests are met
• Maintain organized documentation of creative tests, messaging frameworks, and learnings to inform future campaigns
• Work closely with Marketing and Merch to ensure creative aligns with both performance objectives and brand standards

Skills

• 3+ years experience in digital ad development, creative strategy, or performance content, with a strong understanding of how ad creative impacts conversion
• Experienced in translating campaign direction and business priorities into clear, structured creative briefs (including messaging angles, hooks, video concepts, and static directions)
• Strong understanding of social platforms such as Meta and Tiktok, including creative best practices, formats, and what drives engagement and conversion
• Comfortable supporting structured creative testing initiatives and iterating based on performance insights to improve effectiveness
• Familiar with key acquisition metrics (CTR, CVR, CPA, Hook Rate, etc.) and able to use data to inform creative recommendations
• Has hands-on experience creating digital content and a strong interest in fashion and technology
• Excellent communication and organizational skills, with the ability to work both independently and collaboratively within a team environment
• Able to adapt to changing priorities and manage multiple tasks efficiently, with strong attention to detail
• A proactive problem solver excited to take ownership and continuously improve creative output

Qualifications

Must Haves

• 3+ years experience in digital ad development, creative strategy, or performance content, with a strong understanding of how ad creative impacts conversion
• Experienced in translating campaign direction and business priorities into clear, structured creative briefs (including messaging angles, hooks, video concepts, and static directions)
• Strong understanding of social platforms such as Meta and Tiktok, including creative best practices, formats, and what drives engagement and conversion
• Comfortable supporting structured creative testing initiatives and iterating based on performance insights to improve effectiveness
• Familiar with key acquisition metrics (CTR, CVR, CPA, Hook Rate, etc.) and able to use data to inform creative recommendations
• Has hands-on experience creating digital content and a strong interest in fashion and technology
• Excellent communication and organizational skills, with the ability to work both independently and collaboratively within a team environment
• Able to adapt to changing priorities and manage multiple tasks efficiently, with strong attention to detail
• A proactive problem solver excited to take ownership and continuously improve creative output