Content Marketing Manager

Summary

Mimecast is a cybersecurity company focused on protecting people, data, and AI in modern workplaces. The Content Marketing Manager will help build and execute the content strategy across demand generation, thought leadership, organic search, and multiple content channels while collaborating with growth, product marketing, brand, and customer marketing teams.

Responsibilities

• Help develop the content strategy, including audience mapping, content mix, channel priorities, quality standards, and measurement; turn gaps across the buyer journey into a prioritized roadmap
• Shape editorial decisions by testing briefs against a clear strategic rationale and proposing alternatives when needed
• Create campaign content such as eBooks, white papers, landing pages, and emails, partnering with growth to connect assets to buyer journey stages and pipeline goals
• Translate complex cybersecurity topics into clear content for IT and security buyers, working with the SEO team to incorporate search intent, keyword priorities, and organic performance data
• Own the editorial calendar across blog, long-form, and contributed content; develop articles, bylines, and point-of-view pieces with internal subject-matter experts
• Keep the editorial voice aligned with Mimecast's brand and Work Protected narrative, and collaborate with product marketing on solution messaging and launches and with communications and social teams on distribution
• Brief and manage freelance writers and agencies as needed
• Use AI across research, drafting, optimization, repurposing, and performance analysis; help develop workflows, prompting practices, review processes, and guardrails that increase output without sacrificing quality

Skills

• Content marketing experience with the autonomy to shape strategy and execute across multiple channels
• Strong writing and editorial judgment, including the ability to make technical concepts accessible without losing their meaning
• A track record of creating content that supports demand generation and brand awareness
• The ability to manage briefs and stakeholders, challenge unclear direction constructively, and keep multiple workstreams moving without heavy oversight
• Hands-on use of AI tools in content workflows, with sound judgment about where AI helps and where human review is essential
• Familiarity with marketing automation and CRM tools
• Experience in B2B tech or cybersecurity is particularly useful

Qualifications

Must Haves

• Content marketing experience with the autonomy to shape strategy and execute across multiple channels
• Strong writing and editorial judgment, including the ability to make technical concepts accessible without losing their meaning
• A track record of creating content that supports demand generation and brand awareness
• The ability to manage briefs and stakeholders, challenge unclear direction constructively, and keep multiple workstreams moving without heavy oversight
• Hands-on use of AI tools in content workflows, with sound judgment about where AI helps and where human review is essential
• Familiarity with marketing automation and CRM tools

Nice to Haves

• experience in B2B tech or cybersecurity is particularly useful

Benefits

• Benefits
• Eligibility for incentive plans in accordance with company policy and local regulations
• Additional benefits in accordance with company policy and local regulations
• Hybrid work based in Lexington, MA or Remote USA