Junior Account Executive, New Markets

Summary

Aspire Software, through its BluSynq product within the Valsoft portfolio, provides an AI-powered agent that handles customer interactions, bookings, and sales for appointment-driven businesses. The Junior Account Executive will develop new markets, source and qualify prospects, manage the sales cycle from discovery through close, and provide market feedback while partnering with a Sales Development Representative.

Responsibilities

• Partner daily with your SDR: agree the target account criteria, review the lists they build in ZoomInfo and LinkedIn, listen to their calls, and tell them what is landing so the meetings get better
• Accept, qualify or reject every meeting they book against criteria you have both signed up to — with feedback either way, same day. That loop is how the top of the funnel improves
• Self-source a meaningful share of your own pipeline — phone, email, LinkedIn and the occasional trade show — so you are never dependent on someone else's calendar
• Research every account before the call, so the first 20 seconds are about their business and not about us
• Learn a new industry's vocabulary fast enough to sound credible to an operator who has run that business for twenty years
• Log every touch in HubSpot the same day, tagged by vertical and lead source. Clean CRM is how we tell a good market from a bad one, and SDR-sourced from self-sourced
• Own every deal from the first meeting to signature. Once a lead is handed to you, it is yours — the forecast, the follow-up and the outcome
• Run discovery calls using our qualification framework, and get to the operator's actual problem: missed calls, after-hours bookings, staff time lost to the phone
• Deliver the BluSynq demo and connect what the prospect just heard to time saved and revenue captured
• Build and send proposals, handle standard objections, and close
• Hand new customers to Onboarding and Customer Success cleanly, with the context they need to get the customer live fast
• Come to your 1:1 with your numbers, your recorded calls and the one thing you want to fix
• Give a clear read on each vertical you test: who answered, what landed, what they pushed back on, whether it's worth more of our time
• Feed real objections, competitive mentions and pricing pushback back to the team so the playbook improves
• Contribute to talk tracks and sequences once you've earned an opinion by making the calls
• Certified on the BluSynq demo and able to deliver it unassisted
• Two target verticals agreed with the COO and your SDR, with lists built and outbound live in both
• A working rhythm established with your SDR: shared qualification criteria, a weekly list review and a same-day feedback loop on every meeting booked
• HubSpot hygiene at 100%: every activity logged, every next step dated, every account tagged by vertical
• Consistently hitting weekly activity targets and holding a live discovery calendar
• Running your own demos and building qualified pipeline in both test verticals
• Converting SDR-booked meetings at or above our benchmark, with self-sourced opportunities on top
• First closed deal on the board
• An early, evidence-based read on which of the two verticals is responding
• Full quota carrying, with 3x pipeline coverage against it
• A repeatable weekly rhythm: SDR review, self-sourced prospecting, discover, demo, propose, close
• Hitting the agreed self-sourced share of pipeline alongside SDR-sourced volume
• A documented view of which verticals convert, which to drop, and a third in test
• Forecasting your own deals accurately enough that we can plan around them
• Discovery calls held per week at full ramp: 8–10 across SDR-booked and self-sourced
• Self-sourced outbound activity: ~25 quality touches a day, including live cold dials
• Share of your pipeline you sourced yourself, against a ratio agreed in week one
• Speed and quality of your feedback loop with the SDR — every booked meeting dispositioned same day
• New-logo closes and new ARR — all of it net-new, none of it from the DockMaster base
• Demo-to-close conversion against a team benchmark you'll be given in week one
• Verticals tested per quarter, with a written read on each
• Pipeline coverage, forecast accuracy and CRM data quality

Skills

• 0–2 years of experience in a sales, customer-facing or target-driven role. A first sales job is welcome
• Genuinely comfortable making a cold call — no referral, no inbound form, no existing relationship
• Resilient about rejection, because opening a new market means a lot of it before the first yes
• Clear, confident communicator — on the phone, on video and in writing
• Coachable: you take feedback, apply it the same week, and ask for more
• Willing to be a partner to your SDR rather than a passenger — giving them direction and feedback, not just taking their meetings
• Organised and self-directed enough to run your own day in a remote role without someone counting your hours
• Curious about how different kinds of businesses actually operate, and interested in getting good at software sales as a craft
• Legally able to work in Canada and available to work North American business hours
• Any exposure to cold outbound — SDR/BDR work, retail, hospitality, call centre, recruiting, fundraising, or another role where you had a number and a script
• Experience selling into more than one industry, or into small owner-operated businesses where the buyer is the owner
• Experience with a CRM (HubSpot, Salesforce or similar) and prospecting tools like ZoomInfo — helpful, not required
• Familiarity with marinas, boating, RV parks, campgrounds, storage, dealerships or another owner-operator business. Knowing the customer is worth more here than knowing SaaS
• Interest in AI and automation, and the ability to explain it to someone who doesn't care how it works — only what it does for them

Qualifications

Must Haves

• 0–2 years of experience in a sales, customer-facing or target-driven role. A first sales job is welcome
• Genuinely comfortable making a cold call — no referral, no inbound form, no existing relationship
• Resilient about rejection, because opening a new market means a lot of it before the first yes
• Clear, confident communicator — on the phone, on video and in writing
• Coachable: you take feedback, apply it the same week, and ask for more
• Willing to be a partner to your SDR rather than a passenger — giving them direction and feedback, not just taking their meetings
• Organised and self-directed enough to run your own day in a remote role without someone counting your hours
• Curious about how different kinds of businesses actually operate, and interested in getting good at software sales as a craft
• Legally able to work in Canada and available to work North American business hours

Nice to Haves

• Any exposure to cold outbound — SDR/BDR work, retail, hospitality, call centre, recruiting, fundraising, or another role where you had a number and a script
• Experience selling into more than one industry, or into small owner-operated businesses where the buyer is the owner
• Experience with a CRM (HubSpot, Salesforce or similar) and prospecting tools like ZoomInfo — helpful, not required
• Familiarity with marinas, boating, RV parks, campgrounds, storage, dealerships or another owner-operator business. Knowing the customer is worth more here than knowing SaaS
• Interest in AI and automation, and the ability to explain it to someone who doesn't care how it works — only what it does for them

Benefits

• Remote role
• A dedicated Sales Development Representative feeding the top of the funnel from day one
• Real influence in the first year on which industries BluSynq goes after next
• Direct, weekly coaching from a senior seller and the COO
• A defined path to grow into a full Account Executive territory, with clear milestones
• Uncapped commission
• The stability of a global portfolio with the pace and ownership of a startup