Growth Marketer (Paid Media)

Summary

Atlas is building a modern rewards credit card and banking platform designed to help members build credit and make financial progress. The Growth Marketer will own paid media acquisition end-to-end by developing channel strategy, managing campaigns and budgets, optimizing performance toward CAC and ROAS targets, and building scalable testing playbooks.

Responsibilities

• Build the paid acquisition strategy and channel mix (Meta, TikTok, Google, YouTube, and beyond)
• Set targeting, bidding, and budget allocation frameworks across campaigns
• Build a testing roadmap for audiences, placements, and campaign structures
• Forecast and own monthly media budgets against CAC/ROAS targets
• Launch and manage campaigns in Meta / TikTok / Google Ads Manager
• Structure campaigns (CBO/ABO, bid strategies, scaling frameworks)
• Monitor performance daily and optimize based on CPA, CTR, CVR, CPM, ROAS
• Kill underperforming campaigns quickly and scale profitable ones
• Negotiate rates and terms with media vendors and ad networks where applicable
• Run systematic tests across audiences, bids, placements, and campaign structures
• Identify bottlenecks (targeting vs. budget pacing vs. landing page vs. creative) and route fixes accordingly
• Build repeatable scaling playbooks for channels that prove out
• Partner closely with creative/content teams to brief and prioritize what needs testing next
• Conduct competitive audits on channel strategy and spend patterns
• Track and report on CAC, ROAS, MER, and payback period weekly
• Identify emerging channels and platform features worth testing
• Present clear, data-backed recommendations to leadership

Skills

• 3–5+ years managing paid media (Meta required, TikTok/Google preferred)
• Proven track record hitting CAC or ROAS targets at meaningful spend levels
• Strong grasp of funnel economics (CAC, LTV, MER, payback period)
• Ability to analyze campaign data and make decisions without hand-holding
• Experience managing full-funnel paid budgets across multiple platforms
• Experience in consumer fintech, DTC, or subscription/rewards businesses
• Experience managing 6–7 figure monthly ad budgets
• Familiarity with landing page CVR optimization
• Experience briefing creative/UGC teams on what to test next

Qualifications

Must Haves

• 3–5+ years managing paid media (Meta required, TikTok/Google preferred)
• Proven track record hitting CAC or ROAS targets at meaningful spend levels
• Strong grasp of funnel economics (CAC, LTV, MER, payback period)
• Ability to analyze campaign data and make decisions without hand-holding
• Experience managing full-funnel paid budgets across multiple platforms

Nice to Haves

• Experience in consumer fintech, DTC, or subscription/rewards businesses
• Experience managing 6–7 figure monthly ad budgets
• Familiarity with landing page CVR optimization
• Experience briefing creative/UGC teams on what to test next

Benefits

• 0% APR credit card and banking platform
• No late fees
• Premium rewards
• Remote-friendly role