Summary
Audacy is an audio content and entertainment company delivering local news, sports, music, podcasts, live events, and digital experiences. The Analyst, Client Solutions will execute digital attribution and campaign measurement projects, partnering with sales teams, vendors, and ad operations to implement tracking, analyze performance, and deliver actionable insights to clients.
Responsibilities
- Partner closely with our sales teams and vendors to design, implement and deliver advertising campaign measurement projects
- Work with the Digital Ad Operations Team to properly structure ad campaigns for measurement and implement tracking pixels
- Support local sales teams and their clients on tag implementation on the clients’ own websites, typically using Google Tag Manager
- Help with analyzing and interpreting campaign performance reports – craft a story from the data to help non-technical stake-holders understand and have confidence in the result
- Scope out measurement and research projects, and manage our vendor relationships to ensure productive business partnerships
- Create scalable, innovative approaches to managing and analyzing campaign performance data to solve challenging business problems
- Keep abreast of current analytics trends, especially those pertaining to attribution. Introduce and help vet innovative techniques and vendors that will give Audacy a competitive advantage
- Perform other related duties as required or assigned that contribute to the effectiveness of the department and to accomplish strategic goals and objectives
Skills
- * Experience working with Digital Media in either a Planning, Campaign Management or Operations role is required
- * Bachelor's Degree in Business, Marketing, Economics, or Digital Marketing
- * Experience with Google Analytics, Google Tag Manager, Adobe, or other digital tracking technologies
- * 1-3 years of related work experience
- * Strong analytical mind and curiosity. Is skilled at digging into data to assess results and key takeaways to leverage for continuous optimization
- * Strong analytical competencies such as ability to formulate an analytical problem; QC data and results; summarize key findings/insights; make actionable recommendations
- * Excellent organizational and project management skills, strong attention to detail and can skillfully manage several complex projects with multiple moving parts
- * Excellent written and verbal communication and presentation skills. Effective listener
- * Outstanding interpersonal skills. Strong personal integrity
- * Thrives in a fast-paced, entrepreneurial culture
- **Location(s):** Open (Eastern Time Zone Preferred)
Qualifications
Must Haves
- * Experience working with Digital Media in either a Planning, Campaign Management or Operations role is required
- * Bachelor's Degree in Business, Marketing, Economics, or Digital Marketing
- * Experience with Google Analytics, Google Tag Manager, Adobe, or other digital tracking technologies
- * 1-3 years of related work experience
- * Strong analytical mind and curiosity. Is skilled at digging into data to assess results and key takeaways to leverage for continuous optimization
- * Strong analytical competencies such as ability to formulate an analytical problem; QC data and results; summarize key findings/insights; make actionable recommendations
- * Excellent organizational and project management skills, strong attention to detail and can skillfully manage several complex projects with multiple moving parts
- * Excellent written and verbal communication and presentation skills. Effective listener
- * Outstanding interpersonal skills. Strong personal integrity
- * Thrives in a fast-paced, entrepreneurial culture
Nice to Haves
- **Location(s):** Open (Eastern Time Zone Preferred)
Benefits
- A health care coordinator
- Medical, dental, vision, mental health, and telemedicine
- Flexible spending accounts
- Health savings account
- Disability insurance
- Life insurance
- Critical illness insurance
- Hospital indemnity insurance
- Accident insurance
- Paid time off (sick, flex-time away/vacation days, personal, parental, volunteer)
- 401(k) retirement plan
- Legal assistance
- Life assistance program
- Identity theft protection
- Discounted home and auto insurance
- Pet insurance
- Remote work arrangement