Analyst, Client Retention

Summary

The E.W. Scripps Company is a diversified media company focused on creating connection through local broadcasting, news, entertainment, and sports. The Analyst, Client Retention serves as the main contact for assigned clients, helping manage projects, measure advertising investment performance, and improve client retention through analytics, client service, and collaboration with sales and ad operations teams.

Responsibilities

• Serve as the main point of contact for an assigned portfolio of clients and help manage their projects
• Stay current regarding clients' needs and their business evolution in order to maximize client satisfaction
• Maintain current knowledge of our products and services, across all platforms
• Assist in training sales team on attribution products and services
• Collaborate with the Sales Managers to deliver services to clients and maintain client relationships
• Track and measure progress on advertiser investments and keep the sales staff informed of status
• Collaborate with the Sales staff on a pre-sales basis to help determine optimal product mix to meet client KPIs and goals
• Collaborate with the Ad Operations Campaign Manager on optimization strategies to provide the best opportunities for campaign success
• Utilize business intelligence and data visualization tools to effectively communicate Key Performance Indicator (KPI) achievement to the client to increase client retention

Skills

• Bachelor's degree in business analytics or related field, or equivalent experience
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits
• Exceptional analytical abilities including data visualization
• Demonstrated ability using statistical analysis and research to drive positive change in a business setting
• Familiarity with data engineering tools/techniques (e.g. scenario modeling, pattern detection, sentiment analysis, decision trees, optimization, regression analysis)
• Must have advanced written and verbal communication skills
• Excellent customer service skills
• "Consultative" client management approach
• Strong problem-solving ability
• Excellent time management, prioritizing and multitasking skills
• High attention to detail
• Calm under pressure
• Ability to work independently and with a team
• Minimum of 2 years of experience in related field preferred
• Experience in digital media strongly preferred
• Experience using business intelligence and data visualization tools such as Google Analytics, Google Data Studio and Tableau preferred
• Understanding of web technologies strongly preferred

Qualifications

Must Haves

• Bachelor's degree in business analytics or related field, or equivalent experience
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits
• Exceptional analytical abilities including data visualization
• Demonstrated ability using statistical analysis and research to drive positive change in a business setting
• Familiarity with data engineering tools/techniques (e.g. scenario modeling, pattern detection, sentiment analysis, decision trees, optimization, regression analysis)
• Must have advanced written and verbal communication skills
• Excellent customer service skills
• "Consultative" client management approach
• Strong problem-solving ability
• Excellent time management, prioritizing and multitasking skills
• High attention to detail
• Calm under pressure
• Ability to work independently and with a team

Nice to Haves

• Minimum of 2 years of experience in related field preferred
• Experience in digital media strongly preferred
• Experience using business intelligence and data visualization tools such as Google Analytics, Google Data Studio and Tableau preferred
• Understanding of web technologies strongly preferred

Benefits

• Remote position
• Candidates may be located in Midwest markets where Scripps has a presence, including Ohio, Illinois, Kansas, Missouri, and Wisconsin