Channel Marketing Specialist

Summary

Audinate is a leader in AV networking media, pioneering the way people see and hear. The Channel Marketing Specialist will partner with sales and product marketing to create campaigns and resources that enhance engagement and drive revenue for Dante-powered AV technology.

Responsibilities

• Working closely with sales, product marketing and global channel marketing to tailor channel programs for North America
• Develop and execute plans that drive revenue growth and channel engagement
• Manage partner requests, priorities, and identify new opportunities
• Track budget and expenditures by campaign and by channel partner
• Update and maintain our library of channel resources and partner website
• Work with the creative team on deliverables for channel programs, including digital, print and video assets plus local events
• Plan and execute events with channel partners
• Collaborate with Audinate’s manufacturer partners as it relates to channel activities
• Identify effectiveness and impact of channel marketing initiatives with tracking and analysis

Skills

• 3+ years of experience in B2B channel marketing
• Experience delivery strategic campaigns across the full customer journey
• Experience working independently with channel partners and customers
• Experience managing budgets and expenses
• Excellent relationship building and teamwork skills
• Excellent written and verbal communication skills, including some copywriting
• The ability to work collaboratively with sales, marketing and product marketing
• Attention for details big and small with an appreciation for how much the small things matter
• Bachelor's degree in marketing, business or related field
• A willingness to travel up to 10% of the time
• AV industry experience a huge plus
• Experience building B2B communities and associations is a plus

Qualifications

Must Haves

• 3+ years of experience in B2B channel marketing
• Experience delivery strategic campaigns across the full customer journey
• Experience working independently with channel partners and customers
• Experience managing budgets and expenses
• Excellent relationship building and teamwork skills
• Excellent written and verbal communication skills, including some copywriting
• The ability to work collaboratively with sales, marketing and product marketing
• Attention for details big and small with an appreciation for how much the small things matter
• Bachelor's degree in marketing, business or related field
• A willingness to travel up to 10% of the time

Nice to Haves

• AV industry experience a huge plus
• Experience building B2B communities and associations is a plus

Benefits

• Bonus
• Equity incentive plan and benefits
• Flexible working
• Home office support
• Volunteering leave