Summary
Channel Impact is a channel specialty firm that helps companies achieve route-to-market success through partnering. The Field & Channel Marketing Specialist will plan, organize, execute, and measure events and marketing programs that generate prospects, demand, and sales opportunities, while supporting regional field and channel marketing initiatives.
Responsibilities
- Work in collaboration with the Americas Field and Channel Regional Marketing Managers to support trade shows, events, programs, and special projects as assigned
- Coordinate and support:
- Live and virtual events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement
- Event planning meetings, take notes and actions items, send out information, send out status reports
- Event timelines, agendas, resources, budget, and processes
- Support the full cycle of event logistics including but not limited to arranging for tradeshow services, freight, signage, demos, product displays, collateral, raffles and other services/purchase as needed ensuring all are completed on time and within budget. Coordinate event staffing, schedules and hotels
- Work directly or with 3rd party companies to secure venues for events
- Update and maintain event specific information, tracking and reporting spreadsheets and websites
- Work with vendors, e.g. exhibit house, promotional, printing, audio/visual, etc. to ensure timely, cost-effective execution
- Work with marketing leadership, finance and accounts payable from securing budget and vendor onboarding through invoice payment and with legal department for contract review
- Maintain expenses, process purchase orders, invoices and reconcile event-related budget items, ensure department compliance with established standard policies
- Support the execution, wrap up, and follow-up for events as needed, ability to travel if required
Skills
- Excellent organizational, communication, and collaborative skills to work independently and in a team environment and manage projects with many moving parts
- Initiative-taking and ability to multi-task and prioritize in a fast-paced and dynamic work environment
- Ability to consistently produce results on time and within budget
- Flexible and able to shift strategies and tactics when required
- Detail-oriented, well organized, efficient with time management
- 3 -5 years related experience in a dynamic B2B marketing environment
- Familiarity with Salesforce, PowerPoint, Excel, and Word. Capable of learning Marketo, Workfront, Monday.com, 6sense, and Folloze -previous experience with these systems, a plus
Qualifications
Must Haves
- Excellent organizational, communication, and collaborative skills to work independently and in a team environment and manage projects with many moving parts
- Initiative-taking and ability to multi-task and prioritize in a fast-paced and dynamic work environment
- Ability to consistently produce results on time and within budget
- Flexible and able to shift strategies and tactics when required
- Detail-oriented, well organized, efficient with time management
- 3 -5 years related experience in a dynamic B2B marketing environment
Nice to Haves
- Familiarity with Salesforce, PowerPoint, Excel, and Word. Capable of learning Marketo, Workfront, Monday.com, 6sense, and Folloze -previous experience with these systems, a plus
Benefits
- Full healthcare package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance
- Flexible paid time off
- Paid holidays
- 401k & Company Match
- Learning & Development Stipend
- Employee Referral Bonus
- Remote work within the U.S.