Marketing Manager

Summary

Crain Communications is a leading B2B media company seeking an experienced Marketing Manager. The role develops and executes integrated marketing campaigns for events, awards, subscriptions, memberships, products, and strategic partnerships, while collaborating with Sales, Events, Editorial, Creative, and Operations. The position also manages campaign execution, analyzes performance, and improves marketing processes through automation, AI-assisted tools, and emerging technologies.

Responsibilities

• Develop and execute integrated marketing campaigns that drive awareness, engagement and revenue across events, awards, subscriptions, memberships, products and strategic partnerships
• Translate business objectives into audience-focused marketing strategies that support revenue, audience growth and brand goals
• Serve as a brand steward, ensuring consistency across messaging, creative and customer experiences across all marketing channels
• Partner with Sales, Editorial, Events, Creative and shared services teams to develop campaigns that reach target audiences and achieve business objectives
• Develop campaign strategies, messaging frameworks and creative briefs that clearly define goals, target audiences and success metrics
• Oversee campaign execution across email, web, social media, digital advertising, print and other marketing channels
• Manage integrated marketing plans, campaign calendars and project timelines, ensuring cross-functional teams remain aligned and projects are delivered on schedule
• Analyze campaign performance and customer insights to continuously optimize marketing strategies and improve business outcomes
• Identify opportunities to improve marketing processes, workflows and campaign effectiveness through automation, AI-assisted tools and emerging technologies
• Stay current on industry trends, competitive activity and marketing best practices, sharing insights that elevate team performance and campaign results

Skills

• • Bachelor's degree in marketing, communications, business or a related field
• • 4+ years of experience developing and executing integrated marketing campaigns, preferably in B2B marketing
• • Experience supporting audience growth, events, awards, subscriptions, partnerships or other revenue-generating marketing initiatives
• • Strong understanding of integrated marketing strategy across digital, email, social media, web, print and experiential channels
• • Experience using marketing technology, CRM, marketing automation and analytics platforms to execute, measure and optimize campaigns
• • Strong analytical skills with the ability to interpret campaign performance data and translate insights into actionable recommendations
• • Excellent written and verbal communication skills, including experience developing marketing copy, campaign messaging and creative briefs
• • Proven project management skills with the ability to manage multiple complex projects simultaneously while meeting deadlines
• • Ability to build strong relationships and influence cross-functional stakeholders in a collaborative, matrixed organization
• • Experience managing external vendors, agencies and marketing technology platforms
• • Self-motivated, highly organized and results-oriented, with a continuous improvement mindset
• • Experience in B2B media, publishing, professional services or events marketing
• • Experience working with marketing automation, CRM and customer data platforms
• • Familiarity with marketing analytics and reporting tools
• • Experience leading integrated campaigns that support both audience development and revenue goals
• • Experience leveraging AI-assisted marketing tools to improve campaign development, content creation or workflow efficiency

Qualifications

Must Haves

• • Bachelor's degree in marketing, communications, business or a related field
• • 4+ years of experience developing and executing integrated marketing campaigns, preferably in B2B marketing
• • Experience supporting audience growth, events, awards, subscriptions, partnerships or other revenue-generating marketing initiatives
• • Strong understanding of integrated marketing strategy across digital, email, social media, web, print and experiential channels
• • Experience using marketing technology, CRM, marketing automation and analytics platforms to execute, measure and optimize campaigns
• • Strong analytical skills with the ability to interpret campaign performance data and translate insights into actionable recommendations
• • Excellent written and verbal communication skills, including experience developing marketing copy, campaign messaging and creative briefs
• • Proven project management skills with the ability to manage multiple complex projects simultaneously while meeting deadlines
• • Ability to build strong relationships and influence cross-functional stakeholders in a collaborative, matrixed organization
• • Experience managing external vendors, agencies and marketing technology platforms
• • Self-motivated, highly organized and results-oriented, with a continuous improvement mindset

Nice to Haves

• • Experience in B2B media, publishing, professional services or events marketing
• • Experience working with marketing automation, CRM and customer data platforms
• • Familiarity with marketing analytics and reporting tools
• • Experience leading integrated campaigns that support both audience development and revenue goals
• • Experience leveraging AI-assisted marketing tools to improve campaign development, content creation or workflow efficiency

Benefits

• Retirement plan savings contributions
• Bonus opportunities based on individual and company performance
• Employee work location may include on-site, hybrid or remote
• A “remote” role would allow an employee to work from a home office that is in one of the states Crain does business in.
• A “hybrid” role would be a mix of in-office and remote work.