GTM Manager - Remote Work

Summary

BairesDev is a technology services company delivering solutions for major enterprises and startups through a global remote team. The GTM Manager partners with commercial teams to execute account-based marketing campaigns and build AI-powered automations that identify account signals and guide seller actions. The role also manages campaign data, reports pipeline and revenue impact, and tests new channels to accelerate growth.

Responsibilities

• Plan and run account-based campaigns for target and existing accounts across email, LinkedIn messaging, LinkedIn Ads, and direct mail, coordinated with each account's sales owner
• Map commercial processes with sales and account teams and build automations (CRM, Clay, n8n/Make/Zapier, LLM steps) that detect account signals and alert sellers when to take action
• Build and maintain the data behind these programs, including target-account lists, buying committees, and enriched account and contact records in CRM portals
• Report weekly to commercial leaders on outcomes, including meetings booked, opportunities created, deals accelerated, accounts expanded, and revenue influenced
• Test new channels and plays beyond the core four, such as event follow-up, video, or retargeting, and scale the ones that move pipeline

Skills

• 2+ years running account-based marketing (ABM) programs in direct partnership with sales or account management teams, including co-selecting target accounts, building joint account plans, and reporting account-level pipeline or expansion to sales leaders
• 2+ years building automations used by sellers, such as signal/trigger-based workflows, data enrichment, and lead/account routing with tools like Clay, n8n, Make, Zapier, HubSpot, or Salesforce workflows
• 2+ years working with US-based commercial teams or marketing to US B2B buyers
• Hands-on experience executing multi-channel campaigns across at least three of: email sequences, LinkedIn messaging, LinkedIn Ads, and direct mail/gifting, with email sequences and LinkedIn required
• Daily, hands-on use of generative AI or LLM tools (Claude preferred; ChatGPT or Gemini accepted) inside automations, not only for writing copy
• Industrial or process engineering background, or documented process-mapping work (BPMN, swimlanes in Lucidchart/Miro) used to design sales or marketing workflows
• Experience in B2B tech services, IT staffing, or nearshore/outsourcing companies
• Background running campaigns aimed at existing accounts, such as expansion, cross-sell, or renewal plays with account managers
• Familiarity with intent data or ABM platforms (6sense, Demandbase, ZoomInfo, Bombora, Common Room)
• Scripting experience for automations (Python, JavaScript, or SQL; APIs and webhooks)

Qualifications

Must Haves

• 2+ years running account-based marketing (ABM) programs in direct partnership with sales or account management teams, including co-selecting target accounts, building joint account plans, and reporting account-level pipeline or expansion to sales leaders
• 2+ years building automations used by sellers, such as signal/trigger-based workflows, data enrichment, and lead/account routing with tools like Clay, n8n, Make, Zapier, HubSpot, or Salesforce workflows
• 2+ years working with US-based commercial teams or marketing to US B2B buyers
• Hands-on experience executing multi-channel campaigns across at least three of: email sequences, LinkedIn messaging, LinkedIn Ads, and direct mail/gifting, with email sequences and LinkedIn required
• Daily, hands-on use of generative AI or LLM tools (Claude preferred; ChatGPT or Gemini accepted) inside automations, not only for writing copy

Nice to Haves

• Industrial or process engineering background, or documented process-mapping work (BPMN, swimlanes in Lucidchart/Miro) used to design sales or marketing workflows
• Experience in B2B tech services, IT staffing, or nearshore/outsourcing companies
• Background running campaigns aimed at existing accounts, such as expansion, cross-sell, or renewal plays with account managers
• Familiarity with intent data or ABM platforms (6sense, Demandbase, ZoomInfo, Bombora, Common Room)
• Scripting experience for automations (Python, JavaScript, or SQL; APIs and webhooks)

Benefits

• 100% remote work
• Work-from-home hardware setup
• Flexible hours, make your schedule
• PTO, parental leave, and other special leaves
• Healthcare coverage (Vision and Dental)
• Life Insurance
• 401K Plan
• Diverse and multicultural work environment
• Collaborate and learn from the global Top 1% of talent in each area
• Supportive environment with mentorship, promotions, skill development, and diverse growth opportunities