Summary
Bimbo Bakeries USA is the largest baking company in the world, employing over 20,000 associates nationwide. They are seeking a dedicated Senior Sales Analyst to transform retailer sales data into actionable business insights that drive growth with key customers, serving as a strategic partner to Customer Sales Executives.
Responsibilities
- Maintain retailer and syndicated sales databases, dashboards, and reporting tools
- Ensure data accuracy, consistency, and timely delivery of recurring sales reports
- Validate data integrity and resolve discrepancies across multiple data sources
- Support the development and enhancement of automated reporting solutions
- Analyze retailer sales performance across categories, brands, segments, and geographies
- Identify sales strengths, weaknesses, risks, and growth opportunities
- Evaluate trends in sales, share, distribution, pricing, promotion, and shopper behavior
- Conduct root-cause analysis to explain changes in performance
- Monitor competitive activity and benchmark performance against key competitors
- Partner with Customer Sales Executives to answer business questions and support customer planning
- Deliver insights that help prioritize opportunities and address performance gaps
- Create executive-ready presentations and summaries for retailer meetings and internal leadership reviews
- Translate complex data into concise, actionable recommendations
- Develop fact-based business cases to support sales strategies and customer initiatives
- Identify emerging market and retailer trends impacting business performance
- Recommend actions to improve sales, share growth, distribution, and profitability
- Support annual planning, business reviews, and retailer selling stories
Skills
- Bachelor's Degree in Business, Marketing, Economics, Data Analytics, Statistics, related field or relevant experience
- 2–5+ years of experience in business analytics, category management, sales analytics, or consumer packaged goods (CPG)
- Advanced Excel skills
- Experience with Power BI, Tableau, or similar visualization tools
- Strong proficiency in data analysis and reporting
- Experience working with large datasets and multiple data sources
- Experience working with retailer sales data and syndicated datasets preferred (Circana, NielsenIQ, retailer POS data, etc.)
- Experience supporting customer sales, category management, or revenue growth teams preferred
Qualifications
Must Haves
- Bachelor's Degree in Business, Marketing, Economics, Data Analytics, Statistics, related field or relevant experience
- 2–5+ years of experience in business analytics, category management, sales analytics, or consumer packaged goods (CPG)
- Advanced Excel skills
- Experience with Power BI, Tableau, or similar visualization tools
- Strong proficiency in data analysis and reporting
- Experience working with large datasets and multiple data sources
Nice to Haves
- Experience working with retailer sales data and syndicated datasets preferred (Circana, NielsenIQ, retailer POS data, etc.)
- Experience supporting customer sales, category management, or revenue growth teams preferred
Benefits
- Comprehensive Benefits Package
- Annual Bonus Eligibility
- 401k & Company Match
- Safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.