Associate Brand Manager Job Details | BIC

Summary

BIC is a global consumer products company dedicated to creating simple, innovative, and sustainable everyday products. The Associate Brand Manager supports brand growth and commercial objectives by executing marketing programs, analyzing performance data, supporting go-to-market activities, and coordinating cross-functional initiatives.

Responsibilities

• Support execution of annual brand plans, marketing initiatives, and go-to-market programs aligned to revenue, profit, and market share objectives
• Track brand performance versus plan, identify risks and opportunities, and support course-correction actions to improve results
• Contribute to brand growth strategies through consumer insights, competitive analysis, and financial input
• Support development and execution of integrated marketing and promotional programs across channels
• Assist in creative development and campaign execution with a primary focus on in-store and shopper marketing touchpoints. Manage specific initiatives or workstreams (e.g., promotions, campaigns, launches) with increasing ownership and accountability
• Partner with Sales and Category teams to support customer-facing materials, including presentations, category selling stories, and activation toolkits
• Support customer-specific programs, ensuring alignment with brand strategy and customer needs
• Gain exposure to customer meetings, sell-in processes, and joint business planning as appropriate
• Collaborate with global and cross-functional teams to support alignment on brand strategies and existing roadmap priorities. Support local adaptation processes, ensuring global assets and plans are optimized for regional market needs
• Coordinate timelines, inputs, and approvals across global and regional stakeholders
• Analyze syndicated data (IRI, Nielsen Scantrack, panel data) and internal performance metrics to track performance and identify trends
• Organize, analyze, and synthesize data into clear insights and actionable recommendations
• Support ROI analysis and post-event evaluation of marketing and promotional investments
• Support day-to-day brand operations, including budget tracking, invoicing, SKU setup and maintenance, and coordination of custom items
• Manage timelines and cross-functional communication to ensure on-time, high-quality execution
• Demonstrates strong business curiosity and a desire to develop a general manager mindset
• Learns to balance speed and rigor, making thoughtful recommendations supported by data
• Takes ownership of workstreams and follows through with accountability
• Seeks feedback, learns from outcomes, and continuously improves execution quality

Skills

• Bachelor's degree required
• 1–3 years of experience in CPG marketing, brand management, analytics, or commercial roles
• Ability to effectively organize, analyze, and present data with clear takeaways and solutions
• Strong communication, collaboration, and presentation skills
• Highly organized with strong project management capabilities
• Proficiency in Microsoft Office (Excel, PowerPoint, Word)
• MBA a plus
• Strong analytical skills with experience using syndicated data (IRI, Nielsen Scantrack, panel data) preferred

Qualifications

Must Haves

• Bachelor's degree required
• 1–3 years of experience in CPG marketing, brand management, analytics, or commercial roles
• Ability to effectively organize, analyze, and present data with clear takeaways and solutions
• Strong communication, collaboration, and presentation skills
• Highly organized with strong project management capabilities
• Proficiency in Microsoft Office (Excel, PowerPoint, Word)

Nice to Haves

• MBA a plus
• Strong analytical skills with experience using syndicated data (IRI, Nielsen Scantrack, panel data) preferred

Benefits

• Hybrid work arrangement