Product Marketing Manager

Summary

Bugcrowd is a cybersecurity company providing a preemptive security platform that combines human insight and AI. The Product Marketing Manager will bring products, features, and platform capabilities to market by developing messaging, supporting launches, conducting research, creating sales enablement materials, and coordinating cross-functional initiatives.

Responsibilities

• Own and support launches for new features, product updates, and select platform capabilities, including launch planning, audience definition, messaging development, and cross-functional coordination
• Develop messaging and evolve our positioning for assigned product areas, translating technical capabilities into clear customer value and distinct stories that resonate in the market
• Conduct customer and market research through interviews, win/loss analysis, competitive intelligence, community listening, and hands-on product exploration
• Create enablement materials for the Sales team, including launch briefs, battlecards, FAQs, pitch support, and internal guidance
• Partner cross-functionally with Product, Engineering, Design, Brand, Growth, Sales Enablement, and Customer Experience to keep initiatives moving from planning through launch
• Monitor competitive activity and market trends, and share insights that inform launch strategy, positioning, and broader product marketing recommendations

Skills

• 3+ years of product marketing experience, ideally in B2B SaaS, cybersecurity, or another technical category
• Demonstrated experience supporting product launches or major go-to-market initiatives from planning through execution
• Strong writing and communication skills, with the ability to translate technical concepts into clear, credible messaging for a range of audiences
• Ability to conduct and synthesize customer, product, and market research into actionable insights and recommendations
• Strong project management, prioritization, and cross-functional collaboration skills, with the ability to move work forward independently
• The ideal candidate must be able to complete all physical requirements of the job with or without reasonable accommodation
• Sitting and / or standing - Must be able to remain in a stationary position 50% of the time
• Carrying and / or lifting - Must be able to carry / move laptop as needed throughout the work day
• Environment - remote, work-from-home 100% of the time
• Experience marketing technical products, cybersecurity solutions, or offerings for highly regulated industries is preferred

Qualifications

Must Haves

• 3+ years of product marketing experience, ideally in B2B SaaS, cybersecurity, or another technical category
• Demonstrated experience supporting product launches or major go-to-market initiatives from planning through execution
• Strong writing and communication skills, with the ability to translate technical concepts into clear, credible messaging for a range of audiences
• Ability to conduct and synthesize customer, product, and market research into actionable insights and recommendations
• Strong project management, prioritization, and cross-functional collaboration skills, with the ability to move work forward independently
• The ideal candidate must be able to complete all physical requirements of the job with or without reasonable accommodation
• Sitting and / or standing - Must be able to remain in a stationary position 50% of the time
• Carrying and / or lifting - Must be able to carry / move laptop as needed throughout the work day
• Environment - remote, work-from-home 100% of the time

Nice to Haves

• Experience marketing technical products, cybersecurity solutions, or offerings for highly regulated industries is preferred

Benefits

• Discretionary bonus program or commission plan, subject to the rules governing the program and dependent on individual and organizational performance.
• Remote, work-from-home 100% of the time.