Product Marketing Manager

Summary

CivicScience is a consumer analytics and advertising platform that provides real-time consumer intelligence and audience insights. The Product Marketing Manager will lead product positioning, go-to-market execution, sales enablement, commercialization, and creation of compelling marketing assets across the company’s solutions.

Responsibilities

• Develop and refine product messaging, positioning, and value propositions for CivicScience's consumer intelligence, audience insights, and measurement solutions
• Contribute to go-to-market strategy and launch execution for new products, research offerings, platform capabilities, and industry solutions
• Build and maintain sales enablement materials, including pitch decks, one-sheets, vertical playbooks, pricing resources, case studies, and competitive positioning documents
• Support sales with tools, resources, and messaging that improves product understanding, accelerates pipeline progression, and drives revenue growth
• Collaborate with cross-functional teams to align business objectives, customer needs, and market opportunities
• Conduct market, competitive, and industry research to inform product positioning, messaging, and commercialization strategies
• Translate consumer intelligence and market research into compelling narratives, though leadership, and client-facing materials
• Create and maintain collateral materials, product storytelling assets, and customer communications that drive engagement and adoption
• Craft visually compelling presentations, marketing materials, and event assets while ensuring brand consistency across all customer touchpoints
• Support sponsorships and industry activations through content development, messaging, and sales enablement materials
• Own the creation and execution of compelling assets across digital, social, email, and presentation channels, leveraging design tools to deliver high-quality, on-brand creative

Skills

• 3-5 years of product marketing experience with a strong background in data, analytics, and/or technology platforms
• Proven track record of building positioning and messaging to support GTM strategy
• Ability to distill complex concepts and data into clear, compelling narratives that resonate with non-technical buyers (brand marketers, insights leaders, media executives, etc.)
• Expertise building sales enablement tools (pitch decks, battle cards, demo scripts), as well as customer marketing and lifecycle programs to drive feature adoption and retention beyond acquisition
• Exceptional written communication skills with impeccable grammar and attention to detail
• Proficiency in Canva, Figma, and Google Workspace
• Hands-on builder mentality and willingness to leverage AI tools to automate and scale work, setting the standard for how a modern product marketing function operates
• Comfort and competencies to work in a fast-paced environment, balance multiple project, and translate complex ideas into impactful content
• This is a remote (work from home) role with preference for candidates in the Eastern Time Zone

Qualifications

Must Haves

• 3-5 years of product marketing experience with a strong background in data, analytics, and/or technology platforms
• Proven track record of building positioning and messaging to support GTM strategy
• Ability to distill complex concepts and data into clear, compelling narratives that resonate with non-technical buyers (brand marketers, insights leaders, media executives, etc.)
• Expertise building sales enablement tools (pitch decks, battle cards, demo scripts), as well as customer marketing and lifecycle programs to drive feature adoption and retention beyond acquisition
• Exceptional written communication skills with impeccable grammar and attention to detail
• Proficiency in Canva, Figma, and Google Workspace
• Hands-on builder mentality and willingness to leverage AI tools to automate and scale work, setting the standard for how a modern product marketing function operates
• Comfort and competencies to work in a fast-paced environment, balance multiple project, and translate complex ideas into impactful content
• This is a remote (work from home) role with preference for candidates in the Eastern Time Zone

Benefits

• Company paid medical, dental, and vision premiums for you and your legal dependents
• Company paid life insurance plus short- & long-term disability coverage
• Flexible spending accounts for medical and dependent care
• Employee assistance programs
• Unlimited PTO
• 401(k)
• Travel and educational opportunities
• Remote (work from home) role, with preference for candidates in the Eastern Time Zone