Product Marketing Manager - Rebus

Summary

Rebus, part of Longbow Advantage, is a B2B SaaS platform focused on labor management and warehouse analytics. The Product Marketing Manager will build a dedicated product marketing function, collaborating with various teams to shape product narrative, manage customer engagement, and drive marketing initiatives.

Responsibilities

• Own the Rebus product narrative, messaging, positioning, and competitive differentiation, and keep it current as the platform evolves
• Partner with Product Management on release planning to ensure marketing readiness ahead of every launch
• Develop release messaging, positioning, and go-to-market plans for new features and modules
• Build release assets: email announcements, in-app messaging, blog/landing page content, and release notes
• Maintain a release marketing calendar and track work in Monday.com
• Own and maintain competitive battle cards and a competitive matrix covering key alternatives (e.g., incumbent LMS/WMS providers)
• Monitor competitor positioning, pricing, and product moves; brief Sales and leadership on relevant shifts
• Support objection-handling content for the field (e.g., "I already have an LMS")
• Run ongoing customer and market research to validate messaging, pricing, and positioning decisions
• Synthesize win/loss data, customer interviews, and survey feedback into actionable insights for Product and Sales
• Stand up a product analytics system or tool (e.g., Pendo or UserPilot) to capture usage data and customer feedback at scale
• Own customer lifecycle marketing: onboarding comms, upsell and cross-sell campaigns, and ongoing customer engagement
• Serve as the dedicated marketing point of contact for Customer Success and Account Management on customer-facing initiatives
• Own the Customer Product Spotlight program end-to-end: scheduling, customer recruitment, content, and promotion
• Build and grow a customer advocacy pipeline (case studies, references, testimonials) in partnership with Customer Success
• Support customer-facing communications tied to product changes, including newsletter and release-note content
• Create and maintain sales tools: one-pagers, talk tracks, competitive matrices, and objection-handling guides
• Train Sales and Customer Success on new releases, positioning, and competitive talking points
• Serve as the connective tissue between Product, Sales, Customer Success, and Marketing on all product-related communication
• Represent product marketing in product planning and roadmap discussions

Skills

• 4-7 years of experience in product marketing, ideally at a B2B SaaS company
• Demonstrated experience leading product launches from messaging through go-to-market execution
• Excellent writing skills with the ability to translate technical product capabilities into clear, customer-facing value
• Experience building competitive intelligence programs and sales enablement materials
• Comfortable owning customer lifecycle and onboarding communications, with an eye for what drives upsell and retention
• Comfortable managing multiple workstreams independently and tracking work in project management tools
• Confident communicator who can work directly with Product, Sales, Customer Success, and customers
• Supply chain, logistics, or warehouse software experience is a strong plus
• Experience with product analytics or in-app guidance platforms (Pendo, UserPilot, Amplitude, or similar), or strong interest in standing one up
• Monday.com experience a plus
• Familiarity with marketing tools we use like HubSpot, Wordpress, Canva or similar platforms is a plus
• Comfort using AI tools (we use Claude) to work more efficiently is a plus

Qualifications

Must Haves

• 4-7 years of experience in product marketing, ideally at a B2B SaaS company
• Demonstrated experience leading product launches from messaging through go-to-market execution
• Excellent writing skills with the ability to translate technical product capabilities into clear, customer-facing value
• Experience building competitive intelligence programs and sales enablement materials
• Comfortable owning customer lifecycle and onboarding communications, with an eye for what drives upsell and retention
• Comfortable managing multiple workstreams independently and tracking work in project management tools
• Confident communicator who can work directly with Product, Sales, Customer Success, and customers

Nice to Haves

• Supply chain, logistics, or warehouse software experience is a strong plus
• Experience with product analytics or in-app guidance platforms (Pendo, UserPilot, Amplitude, or similar), or strong interest in standing one up
• monday.com experience a plus
• Familiarity with marketing tools we use like HubSpot, Wordpress, Canva or similar platforms is a plus
• Comfort using AI tools (we use Claude) to work more efficiently is a plus

Benefits

• Supportive work environment
• Work/life balance
• 4-weeks of paid vacation
• 6 paid sick days, 2 paid personal days per year
• Excellent health and dental benefits, eligible as of your first day!
• Group RRSP/401k Matching
• Work from Home