Summary
Burson, part of WPP, is a global communications firm focused on helping clients build and protect reputation. The Digital Senior Account Executive/Account Supervisor will support corporate social media strategy and execution across multiple client accounts, using social listening, audience insights, content development, and digital communications expertise to support corporate and executive reputation programs.
Responsibilities
- Support Client Engagement: Support day-to-day client communications and build strong working relationships with key contacts. Contribute to client meetings and ensure delivery of high-quality work aligned with client expectations
- Execute Social & Corporate Digital Strategies: Support the development and execution of integrated digital and social media programs across corporate and executive channels, including LinkedIn, X, YouTube and Reddit for both organic and paid efforts. Apply a digital-first lens to all work, ensuring content and strategy reflect platform best practices and audience needs
- Social Listening & Monitoring: Lead and support social listening and monitoring work streams, using tools such as Brandwatch (or similar platforms) to surface insights, track performance, and inform recommendations. Immediate focus includes managing ongoing listening work and emerging programs such as Reddit-based engagement initiatives
- Corporate Content Development & Executive Social: Draft and edit content for owned and social channels, including executive thought leadership, corporate social media, and internal platforms. Bring a strong, audience-first writing style and understanding of tone across platforms
- Research, Audits & Insights Development: Conduct social audits and competitive analyses across platforms including LinkedIn, X, YouTube, Instagram, and Reddit. Synthesize findings into clear insights and recommendations, supporting strategic planning and client deliverables
- Stakeholder & Influencer Mapping: Support identification and engagement of key stakeholders, including subject matter experts, key opinion leaders (KOLs), and influencers across B2B and corporate ecosystems
- Project & Account Management: Manage timelines, workflows, and deliverables across multiple accounts. Coordinate with internal teams, including strategy, analytics, and creative specialists, to ensure seamless execution
- Team Contribution & Mentorship: Provide guidance and oversight to junior team members and interns, particularly on research, audits, and content development. Contribute to a collaborative and high-performing team environment
Skills
- 4–6 years of experience in digital communications, corporate communications, or public affairs, with agency experience preferred
- Strong understanding of corporate reputation, the current communications landscape, and how social media impacts brand and executive perception
- Experience supporting social media strategy and execution across corporate and executive channels
- Proficiency in social listening and analytics tools (Brandwatch preferred; experience with Meltwater, Talkwalker, Sprinklr, or similar platforms also considered)
- Demonstrated experience conducting social audits, competitive research, and audience profiling
- Strong writing and editing skills, particularly for executive and corporate audiences
- Strong familiarity with key platforms including LinkedIn, X, YouTube, Instagram, and Reddit
- An understanding of paid media strategies and tactics that can support corporate and public affairs efforts
- Experience working with stakeholders, including SMEs, executives, and influencer/KOL ecosystems
- Strong organizational and project management skills, with the ability to manage multiple workstreams simultaneously
- Collaborative, solutions-oriented mindset with strong attention to detail
- Comfort working in a fast-paced environment with evolving priorities
Qualifications
Must Haves
- 4–6 years of experience in digital communications, corporate communications, or public affairs, with agency experience preferred
- Strong understanding of corporate reputation, the current communications landscape, and how social media impacts brand and executive perception
- Experience supporting social media strategy and execution across corporate and executive channels
- Proficiency in social listening and analytics tools (Brandwatch preferred; experience with Meltwater, Talkwalker, Sprinklr, or similar platforms also considered)
- Demonstrated experience conducting social audits, competitive research, and audience profiling
- Strong writing and editing skills, particularly for executive and corporate audiences
- Strong familiarity with key platforms including LinkedIn, X, YouTube, Instagram, and Reddit
- An understanding of paid media strategies and tactics that can support corporate and public affairs efforts
- Experience working with stakeholders, including SMEs, executives, and influencer/KOL ecosystems
- Strong organizational and project management skills, with the ability to manage multiple workstreams simultaneously
- Collaborative, solutions-oriented mindset with strong attention to detail
- Comfort working in a fast-paced environment with evolving priorities
Benefits
- Competitive benefits package
- Professional development opportunities
- Mentorship programs with industry leaders
- A vibrant and inclusive company culture fostering collaboration and innovation
- Packages designed to reward and retain top talent
- This role can be based remotely in the USA
- Hybrid approach, with teams in the office around four days a week