Senior Analyst, Product Marketing (Remote)

Summary

Circana is a company focused on helping clients understand markets, consumers, and products. The Senior Analyst, Product Marketing will help create and deliver global product messaging and enablement resources, collaborating with Product, Technology, Sales, and Corporate Marketing teams. The role focuses on customer insights, competitive analysis, market trends, go-to-market support, and product adoption.

Responsibilities

• Partner in developing compelling product positioning and messaging by analyzing customer insights, competitor strategies, and market trends to support go-to-market strategies
• Develop and scale customer-facing assets and sales enablement materials that support revenue growth and product adoption
• Assist in the development of product messaging and positioning that clearly articulates the value of our solutions to target audiences
• Champion the role and impact of Product Marketing across the business, fostering engagement and alignment on strategic priorities

Skills

• 1-3 years Product Marketing or Marketing experience, preferably in a B2B environment; Media, Retail and/or Consumer Packaged Goods experience a bonus
• BA or BS in Marketing or other communications-related discipline
• Proven content writing and project coordination skills are mandatory, as are strong communication, design, creative, analytic and process skills
• Excellent organization skills and a propensity to meet deadlines with high-quality results
• Adaptable and able to manage multiple tasks across a variety of responsibilities
• Self-starter with an ability to achieve objectives with minimal supervision
• Strong, goal-oriented team player, capable of managing projects requiring input from multiple different teams
• This individual should possess a positive attitude and be passionate, curious, creative, independent, thoughtful, and proactive
• Remote, United States

Qualifications

Must Haves

• 1-3 years Product Marketing or Marketing experience, preferably in a B2B environment; Media, Retail and/or Consumer Packaged Goods experience a bonus
• BA or BS in Marketing or other communications-related discipline
• Proven content writing and project coordination skills are mandatory, as are strong communication, design, creative, analytic and process skills
• Excellent organization skills and a propensity to meet deadlines with high-quality results
• Adaptable and able to manage multiple tasks across a variety of responsibilities
• Self-starter with an ability to achieve objectives with minimal supervision
• Strong, goal-oriented team player, capable of managing projects requiring input from multiple different teams
• This individual should possess a positive attitude and be passionate, curious, creative, independent, thoughtful, and proactive
• Remote, United States

Benefits

• A flexible and accommodating environment for work and personal lives
• Paid time off for eligible employees
• Medical, dental, and vision insurance for eligible employees
• 401(k) for eligible employees