Field Marketing Specialist

Summary

Cloud Software Group is a cloud solutions provider, with Spotfire offering visual data science and industrial analytics solutions. The Field Marketing Specialist will support onsite and digital event execution, event promotion, social media outreach, lead processing, CRM routing, sales follow-up, and performance reporting.

Responsibilities

• Onsite Event Execution: Assist with onsite operations at trade shows, regional events, and meetups, including booth setup, vendor coordination, materials packing/shipping, and staff support
• Digital Event Support: Help manage logistics for virtual events and webinars (setting up event links, tracking registrations, running backend support during live broadcasts)
• Lead Capture Setup: Prepare and assist with onsite lead-capture tools (badge scanners, digital forms, check-in apps) to ensure seamless attendee registration and data collection
• Pre-Event Promotion: Coordinate promotional campaigns to drive attendance, including drafting social media copy (LinkedIn, X), organizing email invite lists, and distributing promotional toolkits to attending sales reps
• Social Media Amplification: Execute event-related social media posts—including live-tweeting/posting from events, capturing photos/videos on-site, and highlighting key speakers or sessions
• Community Engagement: Monitor and respond to event-related social tags, hashtags, and attendee engagement across corporate channels
• Lead List Processing: Clean, format, and prepare attendee lists immediately following events for prompt CRM upload
• Routing & CRM Assistance: Work within HubSpot to ensure event leads are correctly assigned and routed to the appropriate sales representatives
• Sales Follow-Up Support: Work directly with sales reps and sales managers to monitor lead status, send reminder nudges, and ensure all leads receive proper and timely outreach
• Reporting Assistance: Help gather event metrics, social engagement rates, lead volume, and follow-up data to track overall campaign performance and ROI

Skills

• Education: Bachelor's degree in Marketing, Communications, Business Administration, or relevant technical/industry fields (such as Engineering, Energy, Manufacturing, or Data Analytics)
• Experience: 3-5 years of experience in marketing support, event coordination, social media management, or sales operations (preferably in B2B SaaS or enterprise technology)
• Social & Digital Tools: Hands-on experience managing professional social media platforms (LinkedIn, X) and social scheduling management tools
• CRM & Data Intelligence Tools: Hands-on experience with HubSpot is required; working knowledge or familiarity with ZoomInfo (or similar prospecting/data enrichment platforms) is a strong plus
• Virtual Event Tech: Familiarity with virtual event and webinar platforms (e.g., Zoom Webinars)
• Data Proficiency: Comfortable working with Microsoft Excel or Google Sheets (cleaning data, formatting lists, using basic formulas)
• Travel: Willingness to travel up to 20–30% to assist with onsite event execution
• Attributes: High attention to detail, strong organizational skills, creative copyediting skills, proactive attitude, and clear written communication

Qualifications

Must Haves

• Education: Bachelor's degree in Marketing, Communications, Business Administration, or relevant technical/industry fields (such as Engineering, Energy, Manufacturing, or Data Analytics)
• Experience: 3-5 years of experience in marketing support, event coordination, social media management, or sales operations (preferably in B2B SaaS or enterprise technology)
• Social & Digital Tools: Hands-on experience managing professional social media platforms (LinkedIn, X) and social scheduling management tools
• CRM & Data Intelligence Tools: Hands-on experience with HubSpot is required; working knowledge or familiarity with ZoomInfo (or similar prospecting/data enrichment platforms) is a strong plus
• Virtual Event Tech: Familiarity with virtual event and webinar platforms (e.g., Zoom Webinars)
• Data Proficiency: Comfortable working with Microsoft Excel or Google Sheets (cleaning data, formatting lists, using basic formulas)
• Travel: Willingness to travel up to 20–30% to assist with onsite event execution
• Attributes: High attention to detail, strong organizational skills, creative copyediting skills, proactive attitude, and clear written communication

Benefits

• Certain roles are eligible for an annual bonus, depending on the terms of the applicable plan and role as well as individual performance.
• Certain roles are eligible for sales incentives, depending on the terms of the applicable plan and role as well as individual performance.
• U.S.-based employees are typically offered access to healthcare.
• U.S.-based employees are typically offered access to life insurance and disability benefits.
• U.S.-based employees are typically offered access to a 401(k) plan and company match.