Business Development / Lead Generation Specialist (Healthcare RCM)

Summary

Cognizant is a technology and business services company. The Business Development / Lead Generation Specialist will drive growth for its healthcare solutions business by identifying, engaging, and qualifying prospective clients in the healthcare Revenue Cycle Management market, generating sales opportunities, and scheduling qualified meetings. The role also involves managing prospect pipelines, maintaining CRM records, and collaborating with Sales and Marketing teams.

Responsibilities

• Independently source and generate new healthcare RCM leads through cold calling, email campaigns, LinkedIn outreach, and market research
• Engage healthcare decision-makers and influencers to identify business needs and qualify potential sales opportunities
• Schedule qualified discovery calls, demonstrations, and meetings for sales representatives
• Conduct high-volume outbound prospecting activities while effectively handling objections and maintaining a professional customer experience
• Maintain accurate records of prospect interactions, lead status, call outcomes, and next steps within CRM platforms
• Manage and prioritize a personal pipeline to consistently meet activity, quality, and appointment-setting goals
• Collaborate with Sales and Marketing teams to support targeted campaigns, account-based strategies, and lead generation initiatives
• Develop expertise in healthcare Revenue Cycle Management workflows and effectively communicate the value of Cognizant and TriZetto Provider Solutions offerings
• Develop consultative selling and discovery skills
• Gain exposure to enterprise healthcare sales cycles and client engagement strategies
• Build executive-level communication and presentation capabilities
• Participate in ongoing sales training, coaching, and professional development programs
• Be considered for advancement into Inside Sales and other revenue-generating roles

Skills

• High School Diploma, GED, or equivalent required
• 2+ years of experience in appointment setting, lead generation, outbound prospecting, or cold calling
• Strong verbal and written communication skills with the ability to engage prospects professionally across multiple channels
• Experience conducting outbound phone outreach and managing prospect conversations
• Ability to identify key decision-makers and execute targeted prospecting strategies
• Experience utilizing CRM platforms such as Salesforce or similar customer relationship management tools
• Strong organizational and time management skills with the ability to manage multiple priorities
• Self-motivated and results-oriented with the ability to work independently in a remote environment
• Bachelor's degree in Business, Marketing, Healthcare Administration, or a related field
• Experience supporting healthcare organizations or working within the healthcare industry
• Knowledge of Revenue Cycle Management (RCM), medical billing, claims management, or healthcare financial operations
• Experience using predictive dialers, sales engagement platforms, and prospecting technologies
• Proven success meeting or exceeding activity, lead generation, or appointment-setting goals
• Experience partnering with sales and marketing teams to support pipeline growth initiatives
• Strong interest in pursuing a career in healthcare sales, business development, or account management

Qualifications

Must Haves

• High School Diploma, GED, or equivalent required
• 2+ years of experience in appointment setting, lead generation, outbound prospecting, or cold calling
• Strong verbal and written communication skills with the ability to engage prospects professionally across multiple channels
• Experience conducting outbound phone outreach and managing prospect conversations
• Ability to identify key decision-makers and execute targeted prospecting strategies
• Experience utilizing CRM platforms such as Salesforce or similar customer relationship management tools
• Strong organizational and time management skills with the ability to manage multiple priorities
• Self-motivated and results-oriented with the ability to work independently in a remote environment

Nice to Haves

• Bachelor's degree in Business, Marketing, Healthcare Administration, or a related field
• Experience supporting healthcare organizations or working within the healthcare industry
• Knowledge of Revenue Cycle Management (RCM), medical billing, claims management, or healthcare financial operations
• Experience using predictive dialers, sales engagement platforms, and prospecting technologies
• Proven success meeting or exceeding activity, lead generation, or appointment-setting goals
• Experience partnering with sales and marketing teams to support pipeline growth initiatives
• Strong interest in pursuing a career in healthcare sales, business development, or account management

Benefits

• This position is also eligible for Cognizant’s discretionary annual incentive program, based on performance and subject to the terms of Cognizant’s applicable plans.
• This role is fully remote, allowing associates to work from home while collaborating virtually with sales, marketing, and healthcare industry stakeholders.
• Participate in ongoing sales training, coaching, and professional development programs.
• Successful associates will have opportunities to be considered for advancement into Inside Sales and other revenue-generating roles.
• Support a healthy work-life balance through our wellbeing programs