Summary
Cultivate is a management consulting and professional services firm that helps science-led organizations address leadership, organizational, and workforce challenges. The Business Development Associate will manage early-stage sales pipeline activities, including research, outbound prospecting, relationship development, opportunity qualification, Salesforce management, meeting coordination, and proposal support.
Responsibilities
- Execute targeted outbound prospecting campaigns following account plans established by the Head of Business Development
- Research target organizations, key decision-makers, and industry trends to personalize outreach efforts
- Build and nurture relationships through thoughtful multi-channel communication, including LinkedIn, email, and other outreach methods
- Manage outreach sequences and follow-up cadences to ensure priority accounts remain engaged
- Identify market signals, company updates, and trigger events (e.g., Client or Prospect moves to a different role) that create new business opportunities
- Conduct initial qualification conversations to understand client needs, buying timelines, budget indicators, and decision-making processes
- Advance opportunities through the early Salesforce pipeline stages, from Nurture through Discover
- Maintain accurate and up-to-date CRM records and reportsensuring all accounts, contacts, opportunities, activities, reports, and tasks remain current
- Track outreach performance, meetings booked, and pipeline activity, providing regular updates to leadership
- Coordinate with internal teams to maintain Salesforce data quality and pipeline standards
- Schedule and prepare discovery meetings for the Head of Business Development and Senior Partners / CEO
- Compile detailed meeting notes, research, and account context before client conversations
- Support proposal development by transforming meeting notes into professional PowerPoint presentations and pursuit materials. This includes reviewing materials for exceptional graphic and visual design with the visual design team
- Collaborate with Content Development and Proposal Development teams to support account warming and early-stage business pursuits, including content development ideas and insights
- Assist with additional prospecting, pipeline planning, and business development initiatives as priorities evolve
Skills
- C1 ENGLISH LEVEL IS REQUIRED
- The selected candidate will be speaking strictly in English during their whole shift
- 3+ years of experience in Business Development, Sales Development, Account Development, Lead Generation, or a similar B2B sales role
- Experience conducting personalized outbound prospecting, account research, and relationship nurturing
- Strong Experience Using Salesforce Or Another Enterprise CRM
- Excellent written and spoken English with exceptional business writing skills
- Experience qualifying leads and scheduling meetings for senior sales executives
- Ability to research organizations, identify decision-makers, and tailor messaging to different audiences
- Strong Microsoft PowerPoint skills, including creating polished client-facing presentations and proposals
- Excellent note-taking and documentation skills during client meetings
- Highly organized with the ability to manage multiple accounts, follow-ups, and deadlines simultaneously
- Comfortable working with LinkedIn, Microsoft Office, Slack, and other business productivity tools
- Naturally curious with strong research and analytical skills
- Professional, consultative, and relationship-oriented
- Exceptional attention to detail
- Highly organized and proactive
- Strong written communicator with persuasive but thoughtful messaging
- Friendly, courteous, and an active listener
- Self-motivated and capable of working independently
- Adaptable and eager to learn complex industries and client environments
- Experience selling or supporting sales within consulting, professional services, leadership development, HR, talent management, organizational development, healthcare, biotechnology, pharmaceutical, or life sciences industries
- Experience supporting proposal development or creating client presentations
- Experience working with long, consultative B2B sales cycles involving multiple stakeholders
- Located in South Africa (Cape Town preferred)
- Experience working remotely with international teams
Qualifications
Must Haves
- C1 ENGLISH LEVEL IS REQUIRED
- The selected candidate will be speaking strictly in English during their whole shift
- 3+ years of experience in Business Development, Sales Development, Account Development, Lead Generation, or a similar B2B sales role
- Experience conducting personalized outbound prospecting, account research, and relationship nurturing
- Strong Experience Using Salesforce Or Another Enterprise CRM
- Excellent written and spoken English with exceptional business writing skills
- Experience qualifying leads and scheduling meetings for senior sales executives
- Ability to research organizations, identify decision-makers, and tailor messaging to different audiences
- Strong Microsoft PowerPoint skills, including creating polished client-facing presentations and proposals
- Excellent note-taking and documentation skills during client meetings
- Highly organized with the ability to manage multiple accounts, follow-ups, and deadlines simultaneously
- Comfortable working with LinkedIn, Microsoft Office, Slack, and other business productivity tools
- Naturally curious with strong research and analytical skills
- Professional, consultative, and relationship-oriented
- Exceptional attention to detail
- Highly organized and proactive
- Strong written communicator with persuasive but thoughtful messaging
- Friendly, courteous, and an active listener
- Self-motivated and capable of working independently
- Adaptable and eager to learn complex industries and client environments
Nice to Haves
- Experience selling or supporting sales within consulting, professional services, leadership development, HR, talent management, organizational development, healthcare, biotechnology, pharmaceutical, or life sciences industries
- Experience supporting proposal development or creating client presentations
- Experience working with long, consultative B2B sales cycles involving multiple stakeholders
- Located in South Africa (Cape Town preferred)
- Experience working remotely with international teams
Benefits