Content Marketing Manager, Professional Learning & Growth

Summary

Colibri Group is a leader in online professional education, serving learners across a family of trusted education brands. The Content Marketing Manager will build and scale Moreland University’s professional learning offering by owning the go-to-market calendar, leading projects from concept through launch, creating marketing content, and using learner and performance insights to drive growth.

Responsibilities

• Own the professional learning portfolio and launch calendar, helping prioritize, plan, and bring new on-demand courses, learning journeys, certificates, microcredentials, webinars, and other educator experiences to market
• Lead projects from concept through launch, coordinating faculty, subject matter experts, creative partners, and cross-functional teams while keeping timelines, deliverables, and launch readiness on track
• Create compelling short and long form marketing content including landing pages, course titles and descriptions, email campaigns, blog content, promotional messaging, participant communications, and sales enablement materials
• Build and execute go-to-market strategies that drive awareness, registrations, subscriptions, repeat engagement, and long-term growth across Moreland’s professional learning portfolio
• Use learner feedback, participation data, market insights, and performance metrics to improve existing offerings, identify new opportunities, and help scale professional learning into a meaningful new growth channel for Moreland

Skills

• 4+ years of experience in content marketing or a closely related role, ideally within education, EdTech, professional learning, online learning, or another educator-facing environment
• Direct experience creating marketing content and bringing programs, educational offerings, digital content, courses, events, or similar products to market not simply supporting content after launch
• Strong writing and editorial skills across short- and long-form content, with the ability to translate educational concepts into clear, engaging messaging for teachers and other educator audiences
• Demonstrated ability to manage complex, cross-functional projects from idea through execution, including coordinating subject matter experts or other partners who own specialized content
• A combination of creative thinking, organization, audience empathy, and commercial awareness, with the ability to use performance insights to improve engagement and inform what gets built next
• A bachelor's degree is required
• Experience as an educator, former teacher, or in another teacher-facing role is a meaningful plus
• Experience with subscription-based products, learning platforms, digital content libraries, or professional learning portfolios is also valuable
• A degree in marketing, communications, education, instructional design, English, journalism, or a related field is preferred

Qualifications

Must Haves

• 4+ years of experience in content marketing or a closely related role, ideally within education, EdTech, professional learning, online learning, or another educator-facing environment
• Direct experience creating marketing content and bringing programs, educational offerings, digital content, courses, events, or similar products to market not simply supporting content after launch
• Strong writing and editorial skills across short- and long-form content, with the ability to translate educational concepts into clear, engaging messaging for teachers and other educator audiences
• Demonstrated ability to manage complex, cross-functional projects from idea through execution, including coordinating subject matter experts or other partners who own specialized content
• A combination of creative thinking, organization, audience empathy, and commercial awareness, with the ability to use performance insights to improve engagement and inform what gets built next
• A bachelor's degree is required

Nice to Haves

• Experience as an educator, former teacher, or in another teacher-facing role is a meaningful plus
• Experience with subscription-based products, learning platforms, digital content libraries, or professional learning portfolios is also valuable
• A degree in marketing, communications, education, instructional design, English, journalism, or a related field is preferred

Benefits

• Help take a successful professional learning concept and turn it into a scalable offering for educators
• Significant ownership over the professional learning portfolio and how it goes to market
• Partner with an experienced faculty community and a strong, established content marketing team
• Opportunity to combine creativity with strategy by writing and creating while shaping launches, managing projects, and influencing what gets built next
• Work that directly influences how educators discover, engage with, and continue learning through Moreland University
• Join a mission-driven organization where your creativity, judgment, and understanding of educators can have a visible impact
• Inclusive environment where everyone feels welcome, respected, and empowered to do their best work