Influencer Strategist

Summary

Collectively is a global leader in influencer marketing, combining strategy, creative, and technology to deliver innovative influencer work for brands across multiple industries. The Influencer Strategist will help shape insight-driven strategies for competitive RFPs, pitches, and client initiatives by translating audience, cultural, and platform insights into strong strategic and creative foundations.

Responsibilities

• Support strategy for our biggest swings — Work closely with the Strategic and Creative Development team to craft insight-driven strategies, diving into audience behaviors, cultural moments, platform specialties, and category spaces to uncover where brands can play
• Transform research into launch pads — Go beyond data collection to find real truths and cultural tensions that become strategic springboards, translating insights into opportunities and narratives that jumpstart the work
• Connect strategy and creative — Partner hand-in-hand with Creative, participating in ideation sessions and shaping concepts from strategic seed to fully formed campaign idea — both strategic architect and creative catalyst
• Drive cross-functional partnership — Work with Business Development and Client Partnerships to connect strategy to business outcomes across new opportunities and key client programs, translating strategy into the language each audience needs
• Stay tapped into trends — Support trend reporting and POV development, contributing to playbooks and materials that keep clients ahead in the creator space

Skills

• * 2-3 years building strategies at the intersection of social, culture, and influence, ideally in influencer marketing, social/creative agencies, or digital-first brands
• * Proven track record building social-first or creator-led strategies that drive results, 3 years of experience creating influencer strategies
• * Deep platform fluency (TikTok, Instagram, YouTube, and whatever's next)
• * Ability to synthesize cultural signals, audience data, and platform trends into actionable strategic territories
• * Comfort navigating the controlled chaos of pitch cycles and high-visibility RFPs
• * A collaborative spirit, cultural curiosity, and strong, clear writing
• * Ability to synthesize cultural signals, audience data, and platform trends into actionable strategic territories
• * Strong cultural radar—ability to detect meaningful signals amid cultural noise and translate into strategic insights and actionable creative strategies
• * Comfort navigating the controlled chaos of pitch cycles and high-visibility RFP processes
• * Collaborative spirit that thrives when working across Strategy, Creative, BD, and Account teams
• * Cultural curiosity that keeps you exploring new corners of the internet and emerging behaviors
• * Growth orientation—you're excited to help build something new and shape how we work

Qualifications

Must Haves

• * 2-3 years building strategies at the intersection of social, culture, and influence, ideally in influencer marketing, social/creative agencies, or digital-first brands
• * Proven track record building social-first or creator-led strategies that drive results, 3 years of experience creating influencer strategies
• * Deep platform fluency (TikTok, Instagram, YouTube, and whatever's next)
• * Ability to synthesize cultural signals, audience data, and platform trends into actionable strategic territories
• * Comfort navigating the controlled chaos of pitch cycles and high-visibility RFPs
• * A collaborative spirit, cultural curiosity, and strong, clear writing
• * Ability to synthesize cultural signals, audience data, and platform trends into actionable strategic territories
• * Strong cultural radar—ability to detect meaningful signals amid cultural noise and translate into strategic insights and actionable creative strategies
• * Comfort navigating the controlled chaos of pitch cycles and high-visibility RFP processes
• * Collaborative spirit that thrives when working across Strategy, Creative, BD, and Account teams
• * Cultural curiosity that keeps you exploring new corners of the internet and emerging behaviors
• * Growth orientation—you're excited to help build something new and shape how we work

Benefits

• Medical, Dental & Vision
• Supplemental Insurances (Life Insurance, Commuter Benefits & Pet Insurance)
• 401k Matching
• Monthly Work From Home Stipend
• Remote-First
• Step Up Recognition Program
• Collectively Employee Resource Groups (ERGs)
• Virtual & In-Person Events
• Birthday PTO