CompuGroup Medical SE & Co. KGaA
Posted 24 days agoVerified live 2d ago
Marketing Specialist
Brief overview
Remote
UndergradOr in progress
2+ yrsMinimum
Healthcare industry experienceContent marketingCampaign designCampaign executionCampaign measurementAdobe PhotoshopAdobe Premiere ProAdobe InDesignAdobe IllustratorSocial media marketingX (Twitter)LinkedInFacebookWeb writingSEO best practicesArtificial intelligence tools for marketingMarketing automation systems
Job description
Summary
CompuGroup Medical is dedicated to revolutionizing digital healthcare solutions. They are seeking a Marketing Specialist to manage marketing communications, conduct market research, and optimize marketing strategies to enhance patient outcomes.
Responsibilities
- Create and manage marketing communications such as emails, newsletters, presentations, webinars, product notifications, collateral, social media posts, etc. and other marketing activities for various customer channels
- Conduct market research and analysis to understand industry trends, competitor strategies, and customer needs. Provide actionable insights based on data analysis to guide marketing strategies and campaigns
- Optimize and experiment with programs to improve key metrics that both our company and channel partners care about
- Develop original and creative content in support of inbound and outbound demand generation, sales enablement, product marketing and other key initiatives
- Track the efficiency of marketing projects, and subsequently measure and report results with other marketers and sales managers
- Assist with the updating and management of the CGM US corporate website
- Leverage artificial intelligence to optimize project velocity and quality
- Help organize and coordinate marketing events such as conferences, webinars, and trade shows
Skills
- Bachelor's degree in marketing, business, communications, or related field
- Minimum 2 years of experience working in corporate marketing
- Experience in the healthcare industry required
- Content marketing and campaign design, execution, and measurement experience
- Demonstrated experience working with content and graphic design tools such as Adobe's Photoshop, Premiere Pro, InDesign, and Illustrator
- Strong social media experience including X, LinkedIn, and Facebook
- Experience writing for the web with an appreciation for SEO best practices
- Experience with using artificial intelligence tools for marketing
- Knowledge of different marketing automation systems and CRM
- Brand development skills with an ability to quickly understand and articulate CGM company, product, and service capabilities, value propositions, and key messages
- Some travel required
Qualifications
Must Haves
- Bachelor's degree in marketing, business, communications, or related field
- Minimum 2 years of experience working in corporate marketing
- Experience in the healthcare industry required
- Content marketing and campaign design, execution, and measurement experience
- Demonstrated experience working with content and graphic design tools such as Adobe's Photoshop, Premiere Pro, InDesign, and Illustrator
- Strong social media experience including X, LinkedIn, and Facebook
- Experience writing for the web with an appreciation for SEO best practices
- Experience with using artificial intelligence tools for marketing
- Knowledge of different marketing automation systems and CRM
- Brand development skills with an ability to quickly understand and articulate CGM company, product, and service capabilities, value propositions, and key messages
- Some travel required
Benefits
- Medical, Dental and Vision as well as 401k with employer matching.
- Personal Time Off to promote work life balance.
- Modern workplaces, flexible working hours, hybrid work options and much more.
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