Product Marketing Manager

Summary

ConnectWise is a software company dedicated to helping technology solution providers manage their businesses, sell efficiently, automate service delivery, and remotely control technology. The Product Marketing Manager develops integrated go-to-market strategies, messaging, market intelligence, sales enablement, and marketing assets to drive demand in assigned markets.

Responsibilities

• Provides support to the cross-functional teams with the goal of successful GTM outcomes
• Researches, analyzes, and documents findings
• May coach and review the work of other team members
• Designs, delivers, and executes marketing and communication strategies
• Analyzes and assesses performance of marketing strategies and recommends improvements
• Models new product plans and routes to market, while accounting for required resources and payback periods
• Establishes relationships with executive leaders to present product functionalities
• Drives the end-to-end planning processes and core priority settings
• Works with executive leadership to drive outcomes, align with business owners and stakeholders, mitigate risk, and deliver value to internal and external customers
• Drives evolution of the business through simplification and transformation activities
• Develops and manages the positioning and messaging for product expansion strategies in new markets
• Identifies customer needs, oversees market research, and monitors market trends and competitive landscapes
• Communicates the value proposition of products and develops tools to support the selling process
• Monitors internal processes for efficiency and validity pre- and post-GTM
• Manages market person mapping and marketing intelligence
• Assists marketing programs that drive demand for products within their assigned markets
• Communicates and collaborates cross-functionally to determine the ‘why’, ‘what’, and ‘when’ of products to effectively position each product appropriately in the marketplace
• Initiates and fosters relationships to create new products and enhance functionality of existing products and product lines
• Assists with the product market requirement phase of market analysis, total addressable market size, and competitive landscape
• Interfaces with all partner-centric listening posts to gather input and communicate product strategies
• Assists with training material messaging and educational content
• Assists with identifying opportunities to out-position competitors based on areas of product differentiation, both in the short and long term

Skills

• Ability to manage projects and processes independently with limited supervision
• Advanced knowledge of applicable work area
• Ability to situationally adapt and understand new technology/processes as per business and partner requirements
• Knowledge of the Technology Solution Provider Market and its submarkets
• Ability to do unified product demonstrations, delivering presentations to customers and prospects
• Strong communication skills and presentation skills, both verbal and written, with the ability to communicate across business and technology
• Strong problem structuring, identification, and resolution skills
• Ability to translate ideas into clear, high impact communications (e.g., emails, papers)
• Ability to work in a rapid pace environment with multiple and shifting priorities, while maintaining good judgment
• Ability to define and create use cases, detailed personas, key themes, customer lifecycle messaging, differentiated value propositions and ROI, and sales enablement readiness in partnership with other product marketing managers, product management and sales teams
• Strong business awareness and acumen
• Bachelor's degree in related field or equivalent business experience
• 4+ years of relevant experience
• 20-40% travel may be required (regional and international)
• Preferred: MBA or related master's degree
• Preferred: Product Marketing certification(s)

Qualifications

Must Haves

• Ability to manage projects and processes independently with limited supervision
• Advanced knowledge of applicable work area
• Ability to situationally adapt and understand new technology/processes as per business and partner requirements
• Knowledge of the Technology Solution Provider Market and its submarkets
• Ability to do unified product demonstrations, delivering presentations to customers and prospects
• Strong communication skills and presentation skills, both verbal and written, with the ability to communicate across business and technology
• Strong problem structuring, identification, and resolution skills
• Ability to translate ideas into clear, high impact communications (e.g., emails, papers)
• Ability to work in a rapid pace environment with multiple and shifting priorities, while maintaining good judgment
• Ability to define and create use cases, detailed personas, key themes, customer lifecycle messaging, differentiated value propositions and ROI, and sales enablement readiness in partnership with other product marketing managers, product management and sales teams
• Strong business awareness and acumen
• Bachelor's degree in related field or equivalent business experience
• 4+ years of relevant experience
• 20-40% travel may be required (regional and international)

Nice to Haves

• Preferred: MBA or related master's degree
• Preferred: Product Marketing certification(s)

Benefits

• Onsite/Hybrid/Remote depending on location