Account Based Marketing Manager

Summary

Consensus is a B2B demo platform for sales and marketing teams. The Manager of Account Based Marketing will build and manage the company’s ABM program, align Sales and Marketing around target accounts, turn engagement signals into pipeline, and measure account engagement, opportunities, win rates, buying group coverage, expansion pipeline, and sales adoption.

Responsibilities

• Build and run the ABM program: account tiering, 1:1, 1:few, and 1:many plays, and the operating rhythm that keeps Sales and Marketing working the same list
• Own target account selection with Sales, Customer Success, and RevOps, for both new logo and expansion. Defend the list with data, and refresh it on a cadence
• Design account plays built around our own product: personalized demo experiences, personalized URLs, and tailored product content as the centerpiece rather than another email
• Orchestrate multi-threading into buying groups. Identify the stakeholders we're missing and run the plays that surface them. Work closely with Product Marketing on key personas and how to win them
• Turn signals into action. Combine intent, product engagement, and web de-anonymization into a prioritized, specific next step for SDRs and AEs
• Partner with SDR, AE & RevOps leadership on shared account plans, follow-up SLAs, and the feedback loop that tells us which plays actually work
• Support expansion plays into the installed base with Customer Success and Lifecycle Marketing
• Work with Brand, Field Marketing, and Product Marketing to personalize messaging by account, industry, and persona without rebuilding everything from scratch each time
• Own the ABM stack in partnership with RevOps, keep it clean, adopted, and worth what we pay for it
• Report clearly on account engagement, meetings, pipeline, and win rate, and be honest about which tiers are paying off

Skills

• 4+ years in B2B marketing with 2+ years running account based marketing programs, ideally for enterprise or strategic segments
• Hands-on with the ABM and signal stack (intent, de-anonymization, orchestration, CRM, and marketing automation) and comfortable building in them yourself
• Genuinely sales-adjacent. You like being in account planning meetings, you take feedback from reps seriously, and you measure yourself by what closes
• AI-forward: you use AI fluently for account research, personalization at scale, and analysis
• Evidence over assertion: you set targets, measure honestly, and kill plays that don't work
• A sharp writer who can personalize without sounding like a mail merge
• Scrappy and resourceful; this program doesn't exist yet, and you're excited about that
• A strong partner and collaborator who's trusted cross-functionally — and who likes to have fun (a good sense of humor is a must)
• Domain fit preferred: experience selling to pre-sales, revenue, or marketing leaders

Qualifications

Must Haves

• 4+ years in B2B marketing with 2+ years running account based marketing programs, ideally for enterprise or strategic segments
• Hands-on with the ABM and signal stack (intent, de-anonymization, orchestration, CRM, and marketing automation) and comfortable building in them yourself
• Genuinely sales-adjacent. You like being in account planning meetings, you take feedback from reps seriously, and you measure yourself by what closes
• AI-forward: you use AI fluently for account research, personalization at scale, and analysis
• Evidence over assertion: you set targets, measure honestly, and kill plays that don't work
• A sharp writer who can personalize without sounding like a mail merge
• Scrappy and resourceful; this program doesn't exist yet, and you're excited about that
• A strong partner and collaborator who's trusted cross-functionally — and who likes to have fun (a good sense of humor is a must)

Nice to Haves

• Domain fit preferred: experience selling to pre-sales, revenue, or marketing leaders

Benefits

• Employer contribution towards health insurance, with a variety of plans that include dental and vision coverage.
• Employer contributions to an HSA, plus HSA/FSA programs.
• 401(k) plan featuring company-matching contributions.
• Paid parental leave.
• Unlimited PTO and 12 company holidays.
• A paid day off for your birthday.
• Flex Fridays, where every third Friday of the month is yours to unwind.
• A flexible, remote work environment.
• A top-tier work-from-home setup provided when you join.
• Professional development program to expand your skills and advance your career.
• Two paid volunteer days each year at a charity of your choice.