Account-Based Marketing Specialist

Summary

Siemens Grid Software develops digital technology that helps modernize and secure energy grids and accelerate the energy transition. The Account-Based Marketing Specialist will develop and execute personalized and scalable ABM programs for high-priority North American accounts, collaborating with sales and marketing teams to drive engagement, customer retention, opportunity progression, and revenue growth.

Responsibilities

• Regional Strategy Integration: Work closely with the Regional Marketing Manager North America. Ensure account marketing initiatives complement and improve broader regional marketing strategies. Find opportunities to connect regional campaigns with account-level activity
• Account-Based Marketing Campaign Execution: Develop, build, and implement 1:1 ABM campaigns for strategic clients and client groupings across North America, crafting personalized experiences that drive engagement, opportunity progression, customer retention, and growth
• Integrated Marketing Account Planning: Collaborate closely with sales teams to develop integrated marketing account plans, aligning account marketing tactics with sales strategies, account priorities, and revenue objectives
• Platform Management & Automation: Independently manage and optimize campaigns across Eloqua, Contentful, Demandbase, and Sprinklr platforms, building automated workflows and personalized customer experiences
• Content Creation & Personalization: Develop highly targeted, account-specific and segment-specific content and creative assets, ensuring messaging resonates with target collaborators, buying committees, and customer priorities
• Performance Analytics & Reporting: Track account engagement, campaign performance and account progression, providing actionable insights to sales and marketing leadership
• Account Intelligence: Conduct research into target accounts and account clusters, maintaining stakeholder maps, engagement tracking, and opportunity identification within Demandbase and CRM platforms

Skills

• 2+ years of experience (including internships) that could span account-based marketing, field marketing, demand generation, or strategic B2B marketing, preferably within SaaS technology or power utilities sectors
• Experience developing and delivering 1:1 and/or 1: few ABM campaigns in complex B2B environments
• Hands-on experience with Eloqua, Contentful, and/or Demandbase; proficiency with Sprinklr is highly beneficial
• Proven ability to work independently, managing multiple campaigns and priorities simultaneously while delivering high-quality execution
• Experience creating targeted content and marketing assets for different audiences, buying stages, and partner groups
• Strong track record of working closely with sales teams to develop integrated marketing plans and support revenue objectives
• Ability to travel 10%
• Must be legally authorized for employment in the United States without the need for current or future employer-sponsored work authorization
• Degree in Marketing, Business, or a related field
• Experience in the power utilities, energy infrastructure, or industrial technology sectors
• Knowledge of North American power utilities market dynamics and regulatory environment
• Professional proficiency in Spanish and/or Portuguese would be highly advantageous, supporting collaboration and account marketing initiatives across the broader Americas region

Qualifications

Must Haves

• 2+ years of experience (including internships) that could span account-based marketing, field marketing, demand generation, or strategic B2B marketing, preferably within SaaS technology or power utilities sectors
• Experience developing and delivering 1:1 and/or 1: few ABM campaigns in complex B2B environments
• Hands-on experience with Eloqua, Contentful, and/or Demandbase; proficiency with Sprinklr is highly beneficial
• Proven ability to work independently, managing multiple campaigns and priorities simultaneously while delivering high-quality execution
• Experience creating targeted content and marketing assets for different audiences, buying stages, and partner groups
• Strong track record of working closely with sales teams to develop integrated marketing plans and support revenue objectives
• Ability to travel 10%
• Must be legally authorized for employment in the United States without the need for current or future employer-sponsored work authorization

Nice to Haves

• Degree in Marketing, Business, or a related field
• Experience in the power utilities, energy infrastructure, or industrial technology sectors
• Knowledge of North American power utilities market dynamics and regulatory environment
• Professional proficiency in Spanish and/or Portuguese would be highly advantageous, supporting collaboration and account marketing initiatives across the broader Americas region

Benefits

• This is a remote role based in the Central or Eastern U.S. Time Zones.