Summary
CrucialPoint Agency is a full-service retention marketing agency specializing in lifecycle programs for e-commerce brands. The Graphic Designer will create high-converting, responsive email designs, build templates in email service providers, and collaborate with marketing and content teams while maintaining brand consistency and meeting project deadlines.
Responsibilities
- Design dynamic e-commerce email templates, promotional banners, product showcases, and modular layouts
- Build and set up designed email templates directly within Email Service Providers (ESPs) such as Klaviyo
- Collaborate with marketing strategists and copywriters to interpret campaign objectives into visual solutions
- Maintain visual brand consistency across client assets, typography, color palettes, and overall aesthetics
- Edit and optimize image assets using Photoshop, Illustrator, and Figma for fast load times and sharp display
- Ensure all designs are mobile-responsive and visually optimized across major platforms (Gmail, Outlook, Yahoo)
- Participate in creative brainstorming, work within project deadlines, and stay current on email design trends
Skills
- Proven experience as a Graphic Designer with a portfolio featuring B2C e-commerce digital and email designs
- Deep proficiency in **Figma** and **Adobe Creative Cloud** (Photoshop, Illustrator)
- **Hands-on experience building and setting up templates directly within ESPs** (Klaviyo, Mailchimp, or similar)
- Strong understanding of visual hierarchy, typography, composition, and mobile-first design principles
- Excellent written and verbal communication skills in English
- Organized, detail-oriented, self-motivated, and comfortable managing multiple client deadlines concurrently
- Experience designing for US-based e-commerce brands or within an email marketing agency environment is preferred
Qualifications
Must Haves
- Proven experience as a Graphic Designer with a portfolio featuring B2C e-commerce digital and email designs
- Deep proficiency in **Figma** and **Adobe Creative Cloud** (Photoshop, Illustrator)
- **Hands-on experience building and setting up templates directly within ESPs** (Klaviyo, Mailchimp, or similar)
- Strong understanding of visual hierarchy, typography, composition, and mobile-first design principles
- Excellent written and verbal communication skills in English
- Organized, detail-oriented, self-motivated, and comfortable managing multiple client deadlines concurrently
Nice to Haves
- Experience designing for US-based e-commerce brands or within an email marketing agency environment is preferred
Benefits
- Remote work (Candidates based in US only)
- Flexible scheduling
- Room to grow alongside standard-setting industry clients