Growth Marketing Manager (AI-Enabled)

Summary

DaySmart provides industry-specific software services, and its Slick appointment and payment platform helps salon and beauty businesses manage bookings, payments, stock, and administration. The AI-enabled Growth Marketing Manager will build Slick’s presence in the US by developing campaigns, landing pages, content, outreach, nurture sequences, referral initiatives, and partnerships that increase qualified funnel volume and conversion.

Responsibilities

• Develop the campaign concepts and creative briefs behind our paid programs, then build and test the landing pages traffic arrives on. We have an agency on Meta and Google, so you're not buying media, you're deciding what runs, and you own conversion rate on every page where we point spend
• Own the third-party citation work that gets Slick cited by AI answer engines. It's the same outreach muscle as press, pointed at a different target, and it's becoming one of the highest-leverage things a growth marketer can do
• Produce ‘question shaped’ content built for how salon owners search now, across Google and AI assistants, and measure whether it landed
• Be our voice in community groups
• Build and launch nurture email sequences with support from marketing and central services teams
• Get our customer referral program off the ground
• Partner with our social manager on US campaign concepts and American context
• Keep the view of what's shipping, so the whole team knows what's live and what's next
• You'll be measured on qualified volume into the US funnel, conversion rate on every page we point paid spend at, and whether Slick starts showing up in the places US salon owners look, including AI answers

Skills

• Note: We're looking for candidates based in or able to work Eastern Time hours
• You've spent 4+ years across growth, campaign or content marketing, ideally at a software company selling to small business owners
• You ship. Your portfolio has live links in it. Pages you built, campaigns you ran, things a customer actually saw. Not a folder of decks
• You move fast with AI tooling, and it's central to how you work rather than a novelty. Claude cowork/code, NotebookLM, whatever you've landed on. You've built workflows you actually run every week, and ideally you've made something with it that didn't exist before: a page, a tool, an automation, a video. This is the single thing that makes a role this broad workable, so we'll want to hear specifics
• If you can make things yourself, you'll have room to. Video, design, landing pages, interactive tools, whatever your skillset actually covers. Some of our strongest assets exist because one person sat down and built the thing rather than writing a brief for it, and we'd always rather you do that than wait in a queue
• You write well and quickly. Landing page copy, ad copy, a pitch email, a community comment that doesn't read like marketing
• You know how American small business owners really talk, because you'll be spending time in rooms full of them
• You're fine with nobody having heard of us yet. Creating demand is a different job from capturing it, and you know the difference
• This will be a US based position
• If you came up at an agency running paid, content and outreach across several accounts at once, we'd very much like to talk
• Beauty, wellness, or personal care software
• Appointments, scheduling, home services or restaurant tech, or anywhere the buyer is an owner-operator

Qualifications

Must Haves

• Note: We're looking for candidates based in or able to work Eastern Time hours
• You've spent 4+ years across growth, campaign or content marketing, ideally at a software company selling to small business owners
• You ship. Your portfolio has live links in it. Pages you built, campaigns you ran, things a customer actually saw. Not a folder of decks
• You move fast with AI tooling, and it's central to how you work rather than a novelty. Claude cowork/code, NotebookLM, whatever you've landed on. You've built workflows you actually run every week, and ideally you've made something with it that didn't exist before: a page, a tool, an automation, a video. This is the single thing that makes a role this broad workable, so we'll want to hear specifics
• If you can make things yourself, you'll have room to. Video, design, landing pages, interactive tools, whatever your skillset actually covers. Some of our strongest assets exist because one person sat down and built the thing rather than writing a brief for it, and we'd always rather you do that than wait in a queue
• You write well and quickly. Landing page copy, ad copy, a pitch email, a community comment that doesn't read like marketing
• You know how American small business owners really talk, because you'll be spending time in rooms full of them
• You're fine with nobody having heard of us yet. Creating demand is a different job from capturing it, and you know the difference
• This will be a US based position

Nice to Haves

• If you came up at an agency running paid, content and outreach across several accounts at once, we'd very much like to talk
• Beauty, wellness, or personal care software
• Appointments, scheduling, home services or restaurant tech, or anywhere the buyer is an owner-operator

Benefits

• Medical, dental, vision, HSA, FSA, and more
• 401k plan with company match on your contributions
• Open PTO and a generous paid holiday schedule
• Flexible work arrangements including in-office, remote, or hybrid opportunities
• Opportunities to ensure you are always learning and growing