Senior Associate, Marketing Effectiveness

Summary

Dentsu is seeking a Senior Associate, Marketing Effectiveness to support analytics and data operations. The role focuses on data quality, pipeline management, media analytics, reporting, taxonomy standards, and collaboration with analytics and media teams.

Responsibilities

• Gather and prepare data for recurring attribution solution on a weekly basis and quarterly MMM inputs, coordinating with media and strategy teams
• Weekly, monthly and quarterly insights reporting on a channel and tactic level
• Populate and QA weekly reports, ensuring accuracy and consistency across deliverables
• Provide data compilation and visualization for client deliverables
• QA and maintain taxonomy standards across media channels to ensure consistency and accuracy of reporting
• Maintain high standards of data accuracy and integrity across all deliverables
• Collaborate with onshore analytics and media teams to ensure timely and accurate delivery of reporting and insights
• Proactively flag data anomalies, pipeline issues, or reporting gaps
• Support process documentation and contribute to workflow improvements

Skills

• Location: open to remote candidates - must be able to work ET hours
• Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
• 1+ years of experience in analytics, data operations, or media reporting
• Hands-on exposure to SQL
• Knowledge of digital media platforms (e.g., CM360, TTD, DSP/partner data)
• Strong data QA skills, with the ability to identify discrepancies across sources
• Excellent attention to detail, time management, and problem-solving abilities
• Familiarity with Tableau; ability to make minor modifications a plus
• Strong communication skills; client-facing exposure is a plus

Qualifications

Must Haves

• Location: open to remote candidates - must be able to work ET hours
• Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
• 1+ years of experience in analytics, data operations, or media reporting
• Hands-on exposure to SQL
• Knowledge of digital media platforms (e.g., CM360, TTD, DSP/partner data)
• Strong data QA skills, with the ability to identify discrepancies across sources
• Excellent attention to detail, time management, and problem-solving abilities

Nice to Haves

• Familiarity with Tableau; ability to make minor modifications a plus
• Strong communication skills; client-facing exposure is a plus

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave
• Open to remote candidates - must be able to work ET hours