Social Media Manager

Summary

Descript is building an AI-powered video and audio editing tool. The Social Media Manager will own the company’s social presence, develop channel-specific strategies and content systems, and manage community engagement. The role will also build an employee advocacy program and support executive thought leadership across social platforms.

Responsibilities

• Own Descript's social presence across channels (LinkedIn, X/Twitter, Instagram, TikTok, YouTube Shorts, and others as relevant)
• Develop channel-specific strategy that plays to each platform's strengths and audience
• Build a content calendar, publishing cadence, and engagement framework
• Build a system to transform one piece of content into multiple platform-native formats
• Partner with Content, PMM, and Brand to ensure social content is aligned and on-message
• Produce or direct the production of short-form social content
• Monitor conversations, trends, and brand mentions to engage in the right places, in the right way
• Build a social listening system that surfaces opportunities for brand participation
• Develop and maintain a response framework and community management guidelines
• Build a program that makes it easy for employees to amplify company content and create their own—with Descript as the tool, turning posts into living product demos
• Design the incentive structure and enablement resources (templates, training, Claude-powered tooling) that drive consistent participation
• Own execution of Descript's executive social program—managing cadence, content production, and platform presence in partnership with the VP of Marketing and PMM on topics and positioning
• Deliver a documented social strategy with channel prioritization and measurement framework
• Launch Descript's employee advocacy program, including training curriculum and enabling tooling
• Establish executive thought leadership support for at least 3 Descript leaders
• Show measurable audience growth and engagement improvement across owned channels

Skills

• 3–5 years of social media management experience, ideally in B2B or B2B/B2C hybrid environments
• Deep familiarity with the current social media and new media landscape
• Proven ability to build social systems and programs, not just manage a content calendar
• Strong writer; can produce platform-native content across tones and formats
• Data-informed approach to optimization and growth
• Experience building or running an employee advocacy program
• Experience supporting exec communications or thought leadership
• Background in content repurposing or multimedia content production
• Familiarity with Descript or similar creative and video tools

Qualifications

Must Haves

• 3–5 years of social media management experience, ideally in B2B or B2B/B2C hybrid environments
• Deep familiarity with the current social media and new media landscape
• Proven ability to build social systems and programs, not just manage a content calendar
• Strong writer; can produce platform-native content across tones and formats
• Data-informed approach to optimization and growth

Nice to Haves

• Experience building or running an employee advocacy program
• Experience supporting exec communications or thought leadership
• Background in content repurposing or multimedia content production
• Familiarity with Descript or similar creative and video tools

Benefits

• A generous healthcare package
• 401k matching program
• Catered lunches
• Flexible vacation time
• A mix of remote roles and hybrid roles
• For our hybrid roles, we're flexible, and you're an adult—we don't expect or mandate that you're in the office every day.