Manager, Paid Social

Summary

Wpromote is seeking a Paid Social Manager to manage scalable, full-funnel paid social advertising campaigns across a portfolio of clients. The role develops campaign strategies, executes and optimizes activations against business KPIs, leads client communications, and collaborates with Creative, Data Science, and other cross-functional teams on testing and measurement.

Responsibilities

• Formulate full-funnel paid social strategies that tie media decisions to client business objectives (e.g., revenue growth, CPA, LTV, lead generation, brand awareness)
• Own day-to-day campaign setup, activation, and optimization across platforms including Meta, TikTok, Snap, Reddit, Pinterest, X, Nextdoor, and other relevant channels
• Lead client communications for assigned accounts (with Director support), including weekly reporting, optimization rationale, and recommended next steps
• Translate creative insights into testable hypotheses and partner closely with Creative leads (in-house teams, Wpromote creative retainers, or third-party agencies) to iterate on social-first creative assets and sequencing
• Design and run experiments and A/B tests, capture learnings, and scale winning tactics; track experiment velocity and ensure insights are documented
• Apply strict QA, tagging, and tracking discipline to ensure accurate delivery and measurement integrity
• Build and maintain measurement-accurate setups, including platform pixel tagging, server-to-server integrations (CAPI/SDK where applicable), and first-party signal capture; leverage tools such as Events Manager and Pixel Helper to identify and escalate gaps to senior measurement partners
• Participate in cross-functional pod workflows (Creative, Data Strategy, Paid Search, Programmatic) and execute against shared KPIs

Skills

• 2–3+ years of paid media experience (paid social, paid search, and/or media buying) in an agency or in-house/client environment
• Hands-on experience building, optimizing, analyzing, and reporting on paid social campaigns across Meta and at least one additional platform (e.g., TikTok, Snap, Reddit, Pinterest, LinkedIn, X, Nextdoor, Google)
• Strong operational fluency with Meta Ads Manager and other platform UIs; comfortable exporting, analyzing, and manipulating campaign data
• Familiarity with Google Analytics / GA4 (or tools such as Northbeam, Adobe, TripleWhale, etc.) for basic cross-channel and assist analysis
• Solid skills in Excel and/or Google Sheets
• Comfortable working independently in a fast-paced, deadline-driven environment
• Highly detail-oriented, with strong QA habits and a bias toward documenting processes and results
• Experience leveraging Smartly
• Basic SQL skills and/or experience working with BI tools
• Exposure to server-side tracking (CAPI), enhanced conversions, and incrementality testing
• Experience running audience and creative tests at scale, with familiarity using asset-level diagnostics (e.g., thumbstop rate, hold rate)
• Facebook Blueprint certification preferred

Qualifications

Must Haves

• 2–3+ years of paid media experience (paid social, paid search, and/or media buying) in an agency or in-house/client environment
• Hands-on experience building, optimizing, analyzing, and reporting on paid social campaigns across Meta and at least one additional platform (e.g., TikTok, Snap, Reddit, Pinterest, LinkedIn, X, Nextdoor, Google)
• Strong operational fluency with Meta Ads Manager and other platform UIs; comfortable exporting, analyzing, and manipulating campaign data
• Familiarity with Google Analytics / GA4 (or tools such as Northbeam, Adobe, TripleWhale, etc.) for basic cross-channel and assist analysis
• Solid skills in Excel and/or Google Sheets
• Comfortable working independently in a fast-paced, deadline-driven environment
• Highly detail-oriented, with strong QA habits and a bias toward documenting processes and results
• Experience leveraging Smartly
• Basic SQL skills and/or experience working with BI tools
• Exposure to server-side tracking (CAPI), enhanced conversions, and incrementality testing
• Experience running audience and creative tests at scale, with familiarity using asset-level diagnostics (e.g., thumbstop rate, hold rate)

Nice to Haves

• Facebook Blueprint certification preferred

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!
• Office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person.