Manager, Paid Social

Summary

DEPT® is a Growth Invention company operating at the intersection of technology and marketing to help ambitious brands grow faster. The Manager, Paid Social leads paid social strategy and execution across client portfolios, develops optimization roadmaps and performance reporting, and partners with clients to drive growth. The role also includes quality assurance, stakeholder communication, and mentoring team members.

Responsibilities

• Lead paid social strategy and execution across a portfolio of clients, ensuring performance meets or exceeds efficiency, growth, and budget goals
• Develop and implement platform-specific optimization and monitoring strategies across Meta Ads
• Own paid social contributions to client roadmaps, testing plans, dashboards, and QBRs/FBRs, ensuring alignment with broader account and marketing strategies
• Quantify, prioritize, and execute initiatives with the highest potential impact on performance, audience growth, and client objectives
• Partner closely with Client Partners to deliver clear, strategic paid social recommendations and support client-facing communications
• Contribute high-quality paid social insights and narratives to key client deliverables, including tactical plans, creative strategies, and business reviews
• Ensure all paid social work undergoes rigorous QA and is executed accurately, maintaining strong stewardship of client budgets and brand standards
• Ability to speak on client calls and be client facing where applicable within reporting calls, statuses, etc
• Coach and mentor team members by supporting onboarding, providing account context, and developing both technical and strategic paid social capabilities

Skills

• Minimum of 2 years of hands-on paid social experience across platforms such as Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and analytics tools
• Advanced understanding of paid social strategy across the funnel, including audience development, creative testing, and conversion optimization
• Experience managing campaigns across awareness, consideration, and performance objectives, with a strong grasp of full-funnel activation
• Proven experience designing, executing, and analyzing A/B tests across creatives, audiences, and formats to inform optimization and strategy
• Demonstrated ability to analyze performance, surface insights, and deliver clear optimization recommendations to internal and external stakeholders
• Strong analytical and reporting skills, with proficiency in Excel and/or dashboarding tools for performance tracking and insights
• Excellent written and verbal communication skills, with experience contributing to client-facing presentations and strategic storytelling
• Experience mentoring or managing junior team members, supporting skill development, performance growth, and team engagement

Qualifications

Must Haves

• Minimum of 2 years of hands-on paid social experience across platforms such as Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and analytics tools
• Advanced understanding of paid social strategy across the funnel, including audience development, creative testing, and conversion optimization
• Experience managing campaigns across awareness, consideration, and performance objectives, with a strong grasp of full-funnel activation
• Proven experience designing, executing, and analyzing A/B tests across creatives, audiences, and formats to inform optimization and strategy
• Demonstrated ability to analyze performance, surface insights, and deliver clear optimization recommendations to internal and external stakeholders
• Strong analytical and reporting skills, with proficiency in Excel and/or dashboarding tools for performance tracking and insights
• Excellent written and verbal communication skills, with experience contributing to client-facing presentations and strategic storytelling
• Experience mentoring or managing junior team members, supporting skill development, performance growth, and team engagement

Benefits

• Healthcare, Dental, and Vision coverage
• 401K plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave