Field & Events Marketing Specialist

Summary

Dialpad is an AI platform for customer experience that helps organizations resolve customer problems through voice and digital interactions. The Field & Events Marketing Specialist will support the planning, execution, coordination, and measurement of webinars, account-based marketing initiatives, field programs, and in-person events while collaborating with marketing, sales, and cross-functional partners.

Responsibilities

• Support the planning and execution of webinars, digital panels, workshops, and other online experiences
• Manage webinar logistics, including timelines, registration, speaker coordination, audience communications, platform setup, run-of-show documentation, and post-event follow-up
• Support ABM program execution through account-list coordination, campaign logistics, meeting preparation, outreach support, attendee and account follow-up, and program documentation
• Partner with the Field Programs & ABM Manager and cross-functional stakeholders to coordinate activities against account priorities and pipeline goals
• Support regional and corporate field marketing programs and in-person events
• Provide pre-event and onsite support, including venue coordination, registration, attendee experience, materials, SWAG, catering, vendors, and day-of logistics as needed
• Support event planning, marketing tracking, timelines, communications, promotional assets, attendee follow-up, and post-event wrap-up
• Coordinate with Account Executives and SDRs to support event outreach, attendance, follow-up, and sales alignment
• Maintain event calendars, project plans, budgets, status trackers, vendor communications, purchase-order and invoice documentation, and program files
• Support scheduling, meeting preparation, notes, action-item tracking, team communications, and other administrative activities that improve marketing execution
• Provide project coordination and executional support for broader marketing initiatives and team priorities as needed
• Help organize shared resources, templates, processes, and documentation to improve the internal stakeholder experience
• Track event and program performance, attendance, engagement, account activity, and follow-up actions; support reporting on program results
• Maintain accurate program and attendee information across relevant marketing and CRM systems
• Identify opportunities to streamline processes, improve operational efficiency, and enhance the attendee and internal stakeholder experience

Skills

• 2+ years of experience in field marketing, event marketing, ABM, webinar production, program coordination, marketing operations, sales, or a related role
• Experience supporting webinars, virtual events, field marketing programs, or in-person events
• Exposure to account-based marketing concepts and sales-aligned marketing execution
• Strong organizational and project-management skills, with excellent attention to detail
• Ability to manage multiple priorities, stakeholders, and deadlines in a fast-paced environment
• Strong written and verbal communication skills
• Strong administrative and coordination skills, including the ability to maintain trackers, documentation, calendars, and budgets
• Experience working cross-functionally with marketing, sales, and external vendors
• Willingness to support onsite events and travel as needed

Qualifications

Must Haves

• 2+ years of experience in field marketing, event marketing, ABM, webinar production, program coordination, marketing operations, sales, or a related role
• Experience supporting webinars, virtual events, field marketing programs, or in-person events
• Exposure to account-based marketing concepts and sales-aligned marketing execution
• Strong organizational and project-management skills, with excellent attention to detail
• Ability to manage multiple priorities, stakeholders, and deadlines in a fast-paced environment
• Strong written and verbal communication skills
• Strong administrative and coordination skills, including the ability to maintain trackers, documentation, calendars, and budgets
• Experience working cross-functionally with marketing, sales, and external vendors
• Willingness to support onsite events and travel as needed

Benefits

• Comprehensive benefits
• Real opportunities for growth
• Cutting-edge AI tools
• Robust training program