Field Marketing Manager

Summary

Preservica is a global leader in Active Digital Preservation, helping organizations keep critical digital records accessible, compliant, and defensible. The Field Marketing Manager will own experiential and field marketing strategy, build account-based and flagship event programs, manage event execution and partnerships, and connect event activity to pipeline and revenue.

Responsibilities

• Own the experiential and field marketing strategy across our priority segments creating memorable experiences for our prospects and customers
• Build the experiential playbook for a new audience: design what a first great in-person impression looks like for corporate buyers as we expand beyond our long-standing persona- and vertical-focused segments into that market
• Plan and execute flagship conference presence, industry events, and sponsorships across every segment we serve, from strategy through on-site execution and post-event analysis
• Sweat the details that make an experience actually memorable, invitations, seating, follow-up timing, the small choices that separate a forgettable booth from a relationship someone remembers a year later
• Design and run account-based experiential programs, executive dinners, roundtables, and hosted briefings, that build real relationships with named target accounts, not general-audience brand awareness
• Partner with sales to identify target accounts for field programs and make sure the invite lists and messaging reflect who's actually in the room
• Build and maintain relationships with the industry associations and event organizers that matter in our segments, so we're positioned early for speaking slots and sponsorship opportunities, not just buying a booth after the fact
• Customize messaging and materials for each segment's events in partnership with product marketing, so an event for one persona or vertical doesn't sound like the same pitch as an event for another
• Track and report on field/event pipeline contribution, tying spend and attendance back to real pipeline and revenue, not just leads scanned
• Bring a point of view on where experiential marketing should evolve, including where AI tools can sharpen event targeting, personalize outreach to invitees, or speed up event content production
• Manage event budgets, vendor and venue relationships, logistics, and speaker/sponsorship negotiations end to end

Skills

• 3 to 5 years in field marketing, experiential marketing, event marketing, or trade show execution in B2B SaaS or enterprise software
• A track record of running account-based event programs (executive dinners, roundtables, hosted briefings) that generated real, attributable pipeline, not just attendance
• Experience managing event budgets, vendor and venue contracts, and sponsorship negotiations independently
• Comfort working directly with sales leadership and executive stakeholders to build target account lists and shape event strategy around them
• Strong ownership instincts: you see an underperforming event line item or a conference that's not earning its spot and you fix it, without waiting to be told
• A genuine sweat-the-details streak: you notice the follow-up that's late, the badge that's misspelled, the swag nobody wants, and you fix those things because you can't not
• Experience marketing into industries with longer, more technical, or more relationship-driven buying cycles
• Experience building a new market or audience from scratch, standing up an experiential program for a buyer type the company hadn't seriously targeted before
• Familiarity with AI tools for event targeting, personalized outreach, or content production (Claude or similar)
• Experience with marketing automation and CRM platforms (Salesforce, Pardot) well enough to see a campaign through from invite to attributed pipeline
• ABM certification or hands-on account-based marketing program experience

Qualifications

Must Haves

• 3 to 5 years in field marketing, experiential marketing, event marketing, or trade show execution in B2B SaaS or enterprise software
• A track record of running account-based event programs (executive dinners, roundtables, hosted briefings) that generated real, attributable pipeline, not just attendance
• Experience managing event budgets, vendor and venue contracts, and sponsorship negotiations independently
• Comfort working directly with sales leadership and executive stakeholders to build target account lists and shape event strategy around them
• Strong ownership instincts: you see an underperforming event line item or a conference that's not earning its spot and you fix it, without waiting to be told
• A genuine sweat-the-details streak: you notice the follow-up that's late, the badge that's misspelled, the swag nobody wants, and you fix those things because you can't not

Nice to Haves

• Experience marketing into industries with longer, more technical, or more relationship-driven buying cycles
• Experience building a new market or audience from scratch, standing up an experiential program for a buyer type the company hadn't seriously targeted before
• Familiarity with AI tools for event targeting, personalized outreach, or content production (Claude or similar)
• Experience with marketing automation and CRM platforms (Salesforce, Pardot) well enough to see a campaign through from invite to attributed pipeline
• ABM certification or hands-on account-based marketing program experience

Benefits

• Tangible career development opportunities
• Dedicated training time to support professional growth
• Life Insurance
• Private Health Insurance