Field Marketer

Summary

Wing is seeking talent to join M32 AI, which is building agentic AI for traditional service businesses. The Field & Events Marketer will own the company’s presence at industry events, tradeshows, and conferences across North America, managing event strategy, logistics, budgets, campaigns, and pipeline generation end to end.

Responsibilities

• Source and prioritize events. Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendar
• Negotiate and contract. Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar
• Plan and execute end to end. Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team
• Be the on-site point of contact. Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish
• Prep the team. Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do
• Drive pipeline with sales. Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly
• Run pre- and post-event campaigns. Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show
• Own the budget. Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift
• Define KPIs and report on results. Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time

Skills

• - 1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally B2B or tech
• - A track record of organizing events end to end, even at smaller scale. You can point to shows you ran and what came out of them
• - Experience managing an events budget. You know how to forecast, track spend, and make trade-offs to maximize ROI
• - Comfortable defining KPIs and building reports that connect event activity to pipeline and revenue
• - **Genuinely into AI and using it to work smarter.** You can show us specific projects, tools, or workflows where you've used AI to automate or improve your work as an events marketer (research, vendor outreach, post-event reporting, content drafting, lead enrichment, etc.). This is a must, not a nice to have
• - Familiarity with HubSpot is sufficient on the CRM side; we'll take care of the rest
• - Strong project management instincts. You stay on top of timelines, budgets, vendors, and dozens of moving pieces without dropping the ball
• - Comfortable negotiating with vendors and event organizers to get the best terms
• - Excellent communicator, written and in person. You can rally a team, brief executives, and chat up prospects on a show floor with equal ease
• - Calm under pressure. Things go wrong at events; you problem-solve on your feet
• - Willing and able to travel 30 to 50% during peak event seasons across North America, with potential European travel as we expand
• This is a fully remote role open to candidates based in the US or Canada
• Because travel is core to the job, we need you to live within roughly an hour of a major airport hub with frequent direct flights
• **Qualifying US hubs include (but aren't limited to):**
• - Atlanta (ATL), Boston (BOS), Charlotte (CLT), Chicago (ORD/MDW), Dallas (DFW), Denver (DEN), Detroit (DTW), Houston (IAH), Los Angeles (LAX), Miami (MIA), Minneapolis (MSP), New York (JFK/EWR/LGA), Philadelphia (PHL), Phoenix (PHX), San Francisco (SFO), Seattle (SEA), Washington DC (IAD/DCA)
• **Qualifying Canadian hubs:**
• - Toronto (YYZ), Vancouver (YVR), Calgary (YYC), Montreal (YUL)
• If you're near another major hub with strong direct connectivity to the cities where industry events typically happen (Las Vegas, Orlando, San Francisco, NYC, Chicago, Austin), we'd love to hear from you
• **Work authorization:** You must have the right to work in the country where you live. We are not able to offer visa sponsorship for this role
• - Experience with event tools like Cvent, Splash, Bizzabo, or Goldcast
• - Experience working with international events or vendors
• - Background in B2B SaaS or a similar fast-paced tech environment

Qualifications

Must Haves

• - 1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally B2B or tech
• - A track record of organizing events end to end, even at smaller scale. You can point to shows you ran and what came out of them
• - Experience managing an events budget. You know how to forecast, track spend, and make trade-offs to maximize ROI
• - Comfortable defining KPIs and building reports that connect event activity to pipeline and revenue
• - **Genuinely into AI and using it to work smarter.** You can show us specific projects, tools, or workflows where you've used AI to automate or improve your work as an events marketer (research, vendor outreach, post-event reporting, content drafting, lead enrichment, etc.). This is a must, not a nice to have
• - Familiarity with HubSpot is sufficient on the CRM side; we'll take care of the rest
• - Strong project management instincts. You stay on top of timelines, budgets, vendors, and dozens of moving pieces without dropping the ball
• - Comfortable negotiating with vendors and event organizers to get the best terms
• - Excellent communicator, written and in person. You can rally a team, brief executives, and chat up prospects on a show floor with equal ease
• - Calm under pressure. Things go wrong at events; you problem-solve on your feet
• - Willing and able to travel 30 to 50% during peak event seasons across North America, with potential European travel as we expand
• This is a fully remote role open to candidates based in the US or Canada
• Because travel is core to the job, we need you to live within roughly an hour of a major airport hub with frequent direct flights
• **Qualifying US hubs include (but aren't limited to):**
• - Atlanta (ATL), Boston (BOS), Charlotte (CLT), Chicago (ORD/MDW), Dallas (DFW), Denver (DEN), Detroit (DTW), Houston (IAH), Los Angeles (LAX), Miami (MIA), Minneapolis (MSP), New York (JFK/EWR/LGA), Philadelphia (PHL), Phoenix (PHX), San Francisco (SFO), Seattle (SEA), Washington DC (IAD/DCA)
• **Qualifying Canadian hubs:**
• - Toronto (YYZ), Vancouver (YVR), Calgary (YYC), Montreal (YUL)
• If you're near another major hub with strong direct connectivity to the cities where industry events typically happen (Las Vegas, Orlando, San Francisco, NYC, Chicago, Austin), we'd love to hear from you
• **Work authorization:** You must have the right to work in the country where you live. We are not able to offer visa sponsorship for this role

Nice to Haves

• - Experience with event tools like Cvent, Splash, Bizzabo, or Goldcast
• - Experience working with international events or vendors
• - Background in B2B SaaS or a similar fast-paced tech environment

Benefits

• Fully remote role open to candidates based in the US or Canada