GTM Engineer

Summary

Boulevard provides a client experience platform for appointment-based self-care businesses. The GTM Engineer will architect and scale automation systems across CRM, sales, marketing, and AI tools to improve outbound prospecting, routing, enrichment, seller productivity, and pipeline performance. This individual contributor will partner with cross-functional go-to-market teams to build scalable workflows, integrations, governance standards, and enablement processes.

Responsibilities

• Own the architecture and evolution of automation workflows across Salesforce, Clay, LeanData, Gong, and Outreach to support outbound prospecting, enrichment, lead routing, and lifecycle management
• Design and operationalize AI-driven enrichment workflows in Clay, including custom prompt logic to extract relevant data from SMB websites where traditional data sources are limited
• Define and implement GPT-driven outbound personalization frameworks that improve seller efficiency and increase demos per rep
• Design and maintain integrations across Salesforce, Clay, LeanData, Gong, Outreach, and related GTM systems to ensure accurate, real-time data flow and long-term scalability
• Collaborate with Sales Ops and Marketing Ops to improve routing logic, enrichment standards, and scoring frameworks that support a scaling GTM organization
• Leverage Gong transcripts and conversation data to automate call insights into Salesforce, improving handoffs and cross-functional visibility
• Identify manual processes across the GTM motion and automate them to reduce rep lift and accelerate execution
• Own monitoring, alerting, and error handling for integration workflows, ensuring system reliability and performance
• Define governance standards for enrichment, routing, and data hygiene in partnership with Revenue Operations
• Partner with Revenue Enablement to automate call scoring and enable scalable coaching insights for leadership
• Support rollout and adoption of new workflows by documenting processes, creating SOPs, and recording Loom walkthroughs
• Proactively surface automation opportunities tied to measurable improvements in SDR productivity, enrichment coverage, and pipeline generation

Skills

• 3 to 5 years of experience in GTM Operations, Revenue Operations, Sales Operations, Marketing Operations or a technical automation role within B2B SaaS
• Experience building and iterating on standalone internal tools/applications, with hands-on proficiency in Claude Code preferred
• Experience supporting a scaling B2B GTM organization with high outbound motion and fast sales cycle
• Deep hands-on experience with Salesforce and strong understanding of CRM architecture, object relationships, and lifecycle design. Admin experience preferred but not required
• Direct experience building workflows in Clay and LeanData
• Experience with automation tools such as Zapier, Workato, or N8N
• Experience with Gong and Outreach, or similar sales engagement and conversation intelligence tools
• Strong systems thinker with the ability to design automation that scales and supports accurate reporting, attribution, and forecasting
• Demonstrated ability to translate automation initiatives into measurable improvements in seller productivity and pipeline performance
• Strong written and verbal communication skills with the ability to explain technical architecture, tradeoffs, and impact to non-technical stakeholders
• Collaborative operator who works effectively across GTM teams while maintaining ownership over defined systems domains
• Comfortable operating as a high-autonomy individual contributor within a fast-paced, scaling SaaS environment
• BA/BS degree preferred

Qualifications

Must Haves

• 3 to 5 years of experience in GTM Operations, Revenue Operations, Sales Operations, Marketing Operations or a technical automation role within B2B SaaS
• Experience building and iterating on standalone internal tools/applications, with hands-on proficiency in Claude Code preferred
• Experience supporting a scaling B2B GTM organization with high outbound motion and fast sales cycle
• Deep hands-on experience with Salesforce and strong understanding of CRM architecture, object relationships, and lifecycle design. Admin experience preferred but not required
• Direct experience building workflows in Clay and LeanData
• Experience with automation tools such as Zapier, Workato, or N8N
• Experience with Gong and Outreach, or similar sales engagement and conversation intelligence tools
• Strong systems thinker with the ability to design automation that scales and supports accurate reporting, attribution, and forecasting
• Demonstrated ability to translate automation initiatives into measurable improvements in seller productivity and pipeline performance
• Strong written and verbal communication skills with the ability to explain technical architecture, tradeoffs, and impact to non-technical stakeholders
• Collaborative operator who works effectively across GTM teams while maintaining ownership over defined systems domains
• Comfortable operating as a high-autonomy individual contributor within a fast-paced, scaling SaaS environment

Nice to Haves

• BA/BS degree preferred

Benefits

• This role may be eligible to participate in a variable compensation program.
• 401(k) match
• Dental, medical, vision, and life insurance
• Flexible vacation day policy
• Fully remote so you can choose where you want to work.
• You'll receive a work from home stipend every month.
• Family planning resources and specialized support programs.
• Equity: get ahead on the ground floor and grow with Boulevard.
• Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.