EverPro - Marketing Automation Manager

Summary

EverCommerce is a service commerce platform providing integrated SaaS solutions for service-based businesses. The Marketing Automation Manager will design, build, and operate scalable lifecycle marketing journeys for EverPro’s home service and remodeling solutions, managing campaigns across acquisition, nurture, conversion, onboarding, retention, and expansion. The role will optimize campaign performance, data quality, customer journeys, and cross-functional marketing operations.

Responsibilities

• Manage day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment across one-time, recurring, and triggered campaigns
• Demonstrate strong attention to detail across campaign execution, including audience segmentation, messaging accuracy, personalization, and CTA alignment to ensure a high-quality customer experience
• QA campaigns to ensure accuracy, compliance, and on-time delivery
• Support more complex or personalized campaign builds as needed
• Support the development and execution of lifecycle marketing programs across acquisition, nurture, conversion, onboarding, retention, and expansion
• Translate business and campaign requirements into scalable lifecycle programs that improve funnel performance and customer engagement
• Ensure accurate lifecycle and campaign tracking across connected Salesforce instances, maintaining clean data, proper attribution, and alignment between marketing and sales systems
• Build and maintain journeys that are scalable, maintainable, and aligned with platform and data constraints
• Maintain high standards for execution quality and campaign delivery across lifecycle programs
• Monitor and troubleshoot data issues, journey performance, and delivery failures
• Proactively identify execution risks that could impact customer experience or performance, and escalate with recommended solutions
• Partner closely with Lifecycle Marketing Managers, copywriters, designers, and analysts to execute campaigns effectively
• Provide input on feasibility, timelines, and execution approach during campaign planning
• Collaborate cross-functionally to balance speed, quality, and scalability in campaign delivery

Skills

• 4–6+ years of experience in marketing automation, lifecycle marketing, or CRM-related roles
• Hands-on experience building and managing campaigns in Marketo & HubSpot (or similar platforms such as Eloqua, Pardot, or Customer.io)
• Strong understanding of segmentation, triggers, personalization, and automated journeys
• Working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting
• High attention to detail with a strong QA mindset
• Ability to manage multiple initiatives in a fast-paced, cross-functional environment
• Strong communication and collaboration skills
• Remote, US
• Please note that you must be eligible to work without sponsorship to qualify for this position
• This role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America

Qualifications

Must Haves

• 4–6+ years of experience in marketing automation, lifecycle marketing, or CRM-related roles
• Hands-on experience building and managing campaigns in Marketo & HubSpot (or similar platforms such as Eloqua, Pardot, or Customer.io)
• Strong understanding of segmentation, triggers, personalization, and automated journeys
• Working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting
• High attention to detail with a strong QA mindset
• Ability to manage multiple initiatives in a fast-paced, cross-functional environment
• Strong communication and collaboration skills
• Remote, US
• Please note that you must be eligible to work without sponsorship to qualify for this position
• this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Continued investment in your professional development
• Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program