Product Marketing Specialist

Summary

Excelitas Technologies Corp. is a leading provider of advanced, life-enriching technologies serving global market leaders. The Product Marketing Specialist will support the execution of go-to-market strategies, product positioning, and messaging for the Advanced Industrial business segment, ensuring alignment with corporate objectives.

Responsibilities

• Go-to-Market Strategy: Collaborate with key stakeholders to develop and execute marketing plans that strengthen Excelitas’ brand/sub-brand positioning as well as market share. This includes product launches, content creation, tradeshows, and media campaigns. Utilize campaign performance metrics to drive data-driven decisions and optimization
• Product Positioning & Messaging: Create compelling product positioning and messaging that clearly communicates the value proposition to target audiences
• Content Creation: Collaborate with Product Management and Sales on the development of marketing content including editorial articles, white papers, e-mail blasts, press releases, presentations, application notes, videos, web content and brochures
• Creative Design: Work with graphics design team to create and design marketing materials (advertisements, tradeshow graphics, collateral, videos, etc.) that align with Excelitas brand standards and business line objectives
• Event Marketing: Work in collaboration with the regional events teams to plan and execute webinar and tradeshow events ensuring alignment with corporate and business unit strategic objectives. Lead, support and attend events as required
• Digital Marketing: Work in collaboration with the Digital Marketing team to develop web content, email blasts/nurturing campaigns, social media, and SEO/PPC campaigns
• Additional tasks as required

Skills

• 3-5 years relevant experience in marketing communications
• Preference in global corporate environment
• Work experience and knowledge of B2B markets
• University Degree in Marketing/Communications, Business, or a related field
• Proficiency in Microsoft Office; Adobe creative suite is an asset
• Ability to understand technical concepts and translate them into tangible and compelling customer benefits
• Deep understanding of marketing communications, creative and analytical thinking
• Working experience in defining and executing marketing programs and tailoring messaging & strategy across all key marketing channels for maximum effectiveness
• Excellent written and oral communication skills
• Ability to work cross-functionally and collaborate with various departments and external agencies
• Proactive and able to work with minimal supervision
• Strong project management and organizational skills
• Demonstrates personal integrity
• Must be able to travel across North America and internationally if required for tradeshow/marketing support

Qualifications

Must Haves

• 3-5 years relevant experience in marketing communications
• Preference in global corporate environment
• Work experience and knowledge of B2B markets
• University Degree in Marketing/Communications, Business, or a related field
• Proficiency in Microsoft Office; Adobe creative suite is an asset
• Ability to understand technical concepts and translate them into tangible and compelling customer benefits
• Deep understanding of marketing communications, creative and analytical thinking
• Working experience in defining and executing marketing programs and tailoring messaging & strategy across all key marketing channels for maximum effectiveness
• Excellent written and oral communication skills
• Ability to work cross-functionally and collaborate with various departments and external agencies
• Proactive and able to work with minimal supervision
• Strong project management and organizational skills
• Demonstrates personal integrity
• Must be able to travel across North America and internationally if required for tradeshow/marketing support