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TechAviv
Posted 46 days agoVerified live 12h ago

Product Marketing Manager (US)

Brief overview

Remote
4+ yrsMinimum
Product MarketingB2B SaaS MarketingTechnical Product MarketingProduct LaunchesGo-to-Market StrategySales EnablementCompetitive ResearchCustomer ResearchBuyer Persona DevelopmentCloud-Native DevOpsInfluencing without direct authorityWritten and verbal communication

About the company

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TechAvivtechaviv.com

TechAviv is the global Israeli startup founders club and fund.

Job description

Summary

Coralogix is a modern, full-stack observability platform that helps businesses process and understand logs, metrics, traces, and security events. The Product Marketing Manager will shape market positioning and adoption of the platform by translating technical capabilities into compelling messaging, supporting product launches, enabling sales, conducting market research, and collaborating across product, engineering, sales, and marketing.

Responsibilities

  • Own positioning and messaging for core platform capabilities and new product launches, including AI-native features like Olly and our MCP/CLI interfaces
  • Partner closely with Product Management and Engineering to understand roadmap, translate features into customer value, and drive go-to-market plans for new releases
  • Develop sales enablement materials — battle cards, pitch decks, demo scripts, objection handling — that help our sales team win competitive deals
  • Conduct win/loss analysis, customer interviews, and competitive research to sharpen our positioning against other observability platforms
  • Craft narratives for major company milestones (funding announcements, product launches, analyst briefings) in partnership with Comms and Content teams
  • Define and refine buyer personas and ideal customer profiles across DevOps, SRE, security, and increasingly, business stakeholders
  • Collaborate with Demand Generation on campaign messaging, and with Content on blog posts, whitepapers, and case studies that showcase customer outcomes
  • Support pricing and packaging conversations with market and customer insight
  • Act as an internal expert on the competitive landscape, market trends, and where observability is heading in the age of AI agents

Skills

  • 1. United States
  • 4+ years of experience in product marketing, ideally at a B2B SaaS or infrastructure/DevOps-focused company
  • Experience marketing technical products to technical audiences (engineers, DevOps, SREs) — you're comfortable in the weeds of a product spec
  • Strong written and verbal communication skills; you can turn a complex technical concept into a sentence a CFO and an engineer both understand
  • A track record of successful product launches and go-to-market execution
  • Comfort working cross-functionally with Product, Sales, and Engineering, and confidence influencing without direct authority
  • Data-driven mindset — comfortable using research, win/loss data, and customer feedback to inform strategy
  • Familiarity with observability, monitoring, logging, or the broader cloud-native/DevOps ecosystem is a strong plus
  • Bonus: experience marketing AI-powered or agentic product features

Qualifications

Must Haves

  • 1. United States
  • 4+ years of experience in product marketing, ideally at a B2B SaaS or infrastructure/DevOps-focused company
  • Experience marketing technical products to technical audiences (engineers, DevOps, SREs) — you're comfortable in the weeds of a product spec
  • Strong written and verbal communication skills; you can turn a complex technical concept into a sentence a CFO and an engineer both understand
  • A track record of successful product launches and go-to-market execution
  • Comfort working cross-functionally with Product, Sales, and Engineering, and confidence influencing without direct authority
  • Data-driven mindset — comfortable using research, win/loss data, and customer feedback to inform strategy

Nice to Haves

  • Familiarity with observability, monitoring, logging, or the broader cloud-native/DevOps ecosystem is a strong plus
  • Bonus: experience marketing AI-powered or agentic product features

Benefits

  • Comprehensive and inclusive employee benefits for healthcare, dental, and mental health benefits
  • A 401(k) plan and match
  • Paid sick time
  • Paid time off

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