Jr Marketing Performance Analyst (USER ACQUISITION)

Summary

Fanatee is seeking a detail-oriented and analytical Junior Marketing Performance Analyst to join their marketing team. The ideal candidate will play a crucial role in optimizing marketing strategies by analyzing data, identifying trends, and providing actionable insights to enhance campaign performance for their games.

Responsibilities

• Assist in the implementation of user acquisition campaigns across various digital channels
• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of user acquisition campaigns
• Collaborate with cross-functional teams to gather data and insights for campaign planning and optimization
• Generate reports on campaign performance and provide insights for continuous improvement
• Conduct A/B testing and provide recommendations based on data-driven insights
• Conduct market research to identify trends, competitors, and opportunities for user acquisition
• Stay updated on industry trends and best practices in user acquisition and digital marketing

Skills

• Bachelor's degree in Marketing, Business, Engineer, Information Technology or a related field
• Knowledge of basic marketing principles and concepts
• Proficient in English at an intermediate or advanced level - Ability to articulate ideas clearly and concisely
• 1 year of experience with management of online advertising campaigns
• Strong analytical and quantitative skills with the ability to interpret complex data sets
• Familiarity with data visualization tools and techniques
• Detail-oriented with the ability to manage multiple tasks simultaneously
• Proficient in Microsoft Office suite, especially Excel, or Google Sheets
• Previous work with mobile game advertising
• Familiarity with digital advertising platforms such as Google Ads, Facebook Ads, Unity Ads, etc

Qualifications

Must Haves

• Bachelor's degree in Marketing, Business, Engineer, Information Technology or a related field
• Knowledge of basic marketing principles and concepts
• Proficient in English at an intermediate or advanced level - Ability to articulate ideas clearly and concisely
• 1 year of experience with management of online advertising campaigns
• Strong analytical and quantitative skills with the ability to interpret complex data sets
• Familiarity with data visualization tools and techniques
• Detail-oriented with the ability to manage multiple tasks simultaneously
• Proficient in Microsoft Office suite, especially Excel, or Google Sheets

Nice to Haves

• Previous work with mobile game advertising
• Familiarity with digital advertising platforms such as Google Ads, Facebook Ads, Unity Ads, etc

Benefits

• Competitive compensation aligned with industry standards
• Flexible benefits
• Health and dental insurance
• Profit sharing
• Opportunities for career development
• Direct engagement with professionals from major advertising companies, including Google Ads, TikTok Ads, Applovin Ads, and many others in the global market
• Primarily remote work
• São Paulo office serves as a hub for those seeking a dedicated workspace
• Stocked fridge with a variety of food and beverages
• Play some friendly ping-pong