Performance Marketing Manager

Summary

Eve is redefining legal technology for plaintiff law firms with AI that supports every stage of a case, from intake through resolution. The Performance Marketing Manager will manage paid acquisition across Google, LinkedIn, Meta, and emerging channels, leading campaign execution, measurement, testing, and optimization to drive qualified pipeline and revenue.

Responsibilities

• Support the paid media budget and strategy across Google Ads, LinkedIn, Meta, and emerging channels, helping with planning and daily optimization
• Help build, launch, and iterate on full-funnel campaigns that drive demo requests and qualified pipeline, not just clicks
• Support a steady testing program across audiences, creative, landing pages, and offers, and help flag what isn't working fast
• Help fuel demand programs with paid: align audiences, offers, and landing pages with nurture sequences, support webinar and event registrations, provide pre-event air cover and post-event retargeting, and contribute to account-based plays against high-value firm segments
• Help evaluate new paid channels (content syndication, podcast sponsorships, newsletters) and provide recommendations on what earns a place in the mix
• Track performance against targets for CPL, cost per SQL, pipeline generated, and ROAS, and report on them clearly to your manager and leadership
• Work with Sales and RevOps to keep attribution honest, and partner with content and design on ad creative and landing pages that sound like Eve: specific, direct, grounded in real outcomes
• Support agency or contractor relationships where it makes sense, working closely with the team to keep strategy in-house

Skills

• 2-3 years in performance or growth marketing, with hands-on experience running paid campaigns in B2B SaaS
• Hands-on experience with Google Ads, Meta, and LinkedIn Ads; you've built and managed these campaigns yourself, not just reviewed someone else's dashboard
• Experience integrating paid with other demand motions: promoting webinars and events, feeding nurture programs, or supporting ABM plays
• Fluency in funnel metrics: you can explain the difference between CPL, CPMQL, and ROAS, and you optimize for pipeline, not vanity numbers
• Strong analytical skills; comfortable in GA4, spreadsheets, a CRM, and a marketing automation platform (HubSpot or Salesforce plus Marketo or similar)
• Exposure to conversion rate optimization and landing page testing
• Clear, direct communication; you can explain campaign performance simply and confidently to your team
• A bias for action. You'd rather launch a test this week than plan the perfect one for next month
• Experience marketing to legal, professional services, or another trust-driven vertical
• Familiarity with ABM tools (6sense, Demandbase, RollWorks) and intent data
• Experience working in a fast-paced startup environment (Series A–C)

Qualifications

Must Haves

• 2-3 years in performance or growth marketing, with hands-on experience running paid campaigns in B2B SaaS
• Hands-on experience with Google Ads, Meta, and LinkedIn Ads; you've built and managed these campaigns yourself, not just reviewed someone else's dashboard
• Experience integrating paid with other demand motions: promoting webinars and events, feeding nurture programs, or supporting ABM plays
• Fluency in funnel metrics: you can explain the difference between CPL, CPMQL, and ROAS, and you optimize for pipeline, not vanity numbers
• Strong analytical skills; comfortable in GA4, spreadsheets, a CRM, and a marketing automation platform (HubSpot or Salesforce plus Marketo or similar)
• Exposure to conversion rate optimization and landing page testing
• Clear, direct communication; you can explain campaign performance simply and confidently to your team
• A bias for action. You'd rather launch a test this week than plan the perfect one for next month

Nice to Haves

• Experience marketing to legal, professional services, or another trust-driven vertical
• Familiarity with ABM tools (6sense, Demandbase, RollWorks) and intent data
• Experience working in a fast-paced startup environment (Series A–C)

Benefits

• Equity
• 401(k) Program with Employer Matching
• Health, Dental, Vision and Life Insurance
• Short Term and Long Term Disability
• Commuter Benefits (in office employees only)
• Autonomous Work Environment
• Workplace Setup Reimbursement
• Telecomm Stipend
• Flexible Time Off (FTO) + Holidays
• Quarterly Team Gatherings
• In office Perks (in office employees only)