G5 Entertainment AB
Posted 65 days agoVerified live 1d ago
Marketing Analyst
Brief overview
Remote
Mathematical TheoryProbabilityStatisticsA/B TestingRPythonStatistical Analysis TechniquesPredictive Mathematical ModelsF2P Game MonetizationMobile Game User AcquisitionUser Acquisition KPIs
About the company
G5 Entertainment ABg5.com
G5 Entertainment develops and publishes high quality free-to-play games for smartphones, tablets and personal computers.
Job description
Summary
G5 Games is a Swedish developer and publisher of mobile games played by over 250 million people worldwide. They are currently looking for an experienced Marketing Analyst to collect and process data, analyze user behavior, and support marketing efforts to improve performance metrics.
Responsibilities
- Collect and process paid traffic data
- Analyze paid traffic KPIs
- Analyze user behavior inside the game to identify in-game events and behavior patterns and develop new quality indicators
- Preparation and validation of hypotheses (A/B testing)
- Create predictive Revenue/LTV models
- Analyze the performance of various creatives using statistical techniques
- Support the marketing and analytical teams with performance reports and reviews
- Analyze, report and help to continuously improve all marketing KPIs
Skills
- Strong knowledge of Mathematical Theory, Probability and Statistics
- Experience in A/B testing
- Understanding of R/Python and practical experience with this data science toolkit
- Expertise in statistical analysis techniques
- Expertise in developing predictive mathematical models
- Understanding of F2P game monetization basics
- Understanding of mobile game user acquisition basics
- Knowledge of the main KPIs used to measure user acquisition performance
- Experience working with user acquisition/marketing teams is a plus
- Experience working as an analyst/marketer/game designer in a game development environment is a plus
Qualifications
Must Haves
- Strong knowledge of Mathematical Theory, Probability and Statistics
- Experience in A/B testing
- Understanding of R/Python and practical experience with this data science toolkit
- Expertise in statistical analysis techniques
- Expertise in developing predictive mathematical models
- Understanding of F2P game monetization basics
- Understanding of mobile game user acquisition basics
- Knowledge of the main KPIs used to measure user acquisition performance
Nice to Haves
- Experience working with user acquisition/marketing teams is a plus
- Experience working as an analyst/marketer/game designer in a game development environment is a plus
Benefits
- Flexible Work Conditions – Fully remote format with no office restrictions. Convenient flexible schedule and transparent processes.
- Internal education system that includes workshops, webinars, and hackathons.
- Relocation Support – Financial assistance and guidance at every step, from choosing a country (where G5 has offices) to legalizing your entire family.
- Medical insurance and reimbursement for gym memberships.
- Team sports initiatives to promote a healthy lifestyle.
- Work alongside top industry professionals. Grow in a dynamic and innovative environment.
