Marketing Ops Specialist

Summary

Golden Pet Brands creates products intended to help pets live longer, healthier lives. The Marketing Operations Specialist manages Salesforce CRM records, marketing operations processes, A/B testing, data collection, reporting, and internal project workflows to support effective marketing initiatives.

Responsibilities

• Create and manage post-purchase funnels and destination records within Salesforce CRM, ensuring a seamless customer journey from checkout through the thank-you page
• Create and manage pre-purchase funnel and destination email/SMS records within Salesforce CRM, ensuring a seamless customer journey from the prelander through the thank-you page
• Implement new product skus & product variants into SalesForce CRM, from sku creation, pricing review, to order form record creation
• Work with Marketing leads on various projects in order to create & manage JIRA tickets for Copy, Design, and Web Development, contributing to their successful execution and achieving project objectives in a timely manner
• Conduct A/B tests within VWO to evaluate marketing strategies, compile and analyze the results, and recommend actionable insights and solutions for improved campaign performance
• Stay on top of relevant back-end spreadsheets, databases, and inventories, ensuring data accuracy and accessibility for informed marketing decisions
• Collaborate with cross-functional teams to collect assets and information relevant to marketing initiatives, fostering effective communication and alignment

Skills

• 2-4+ years experience working day-to-day with Salesforce CRM, Project Management & ticketing softwares
• Ability to drive strong professional relationships and excels in follow-up communication to meet deadlines without issues
• Capable of working rapidly under pressure, individually and in team settings, and takes extreme ownership in project outcomes
• Exceptional organizational abilities, maintaining meticulous attention to detail to ensure accuracy, and efficiency in all tasks
• Demonstrates the ability to think critically and strategically, considering long-term goals and anticipating future trends to drive business success
• Possesses a creative mindset and is adept at generating innovative ideas and solutions to marketing challenges
• Thrives in a fast-paced, results-oriented environment, delivering high-quality work efficiently to meet deadlines and achieve objectives
• Independently manages multiple complex projects simultaneously, effectively prioritizing and executing each one with proficiency
• Displays a strong willingness to learn, actively supporting and contributing to the company's growth and success
• Exhibits strong problem-solving abilities, analyzing issues from various angles and implementing effective solutions
• Demonstrates adaptability and flexibility in response to changing priorities and business needs
• Experience in online direct-to-consumer Marketing preferred
• Basic HTML/CCS proficiency preferred
• Bachelor's in Marketing, Accounting, Business preferred

Qualifications

Must Haves

• 2-4+ years experience working day-to-day with Salesforce CRM, Project Management & ticketing softwares
• Ability to drive strong professional relationships and excels in follow-up communication to meet deadlines without issues
• Capable of working rapidly under pressure, individually and in team settings, and takes extreme ownership in project outcomes
• Exceptional organizational abilities, maintaining meticulous attention to detail to ensure accuracy, and efficiency in all tasks
• Demonstrates the ability to think critically and strategically, considering long-term goals and anticipating future trends to drive business success
• Possesses a creative mindset and is adept at generating innovative ideas and solutions to marketing challenges
• Thrives in a fast-paced, results-oriented environment, delivering high-quality work efficiently to meet deadlines and achieve objectives
• Independently manages multiple complex projects simultaneously, effectively prioritizing and executing each one with proficiency
• Displays a strong willingness to learn, actively supporting and contributing to the company's growth and success
• Exhibits strong problem-solving abilities, analyzing issues from various angles and implementing effective solutions
• Demonstrates adaptability and flexibility in response to changing priorities and business needs

Nice to Haves

• Experience in online direct-to-consumer Marketing preferred
• Basic HTML/CCS proficiency preferred
• Bachelor's in Marketing, Accounting, Business preferred

Benefits

• Remote or Hybrid (El Segundo, CA and/or Burbank/North Hollywood, CA)
• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days
• An Employee Assistance Program
• Free weekly yoga and meditation classes
• Additional mental health benefits
• Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship and continuous learning programs
• Performance-based pay increases
• Through our charity sponsorships, you can make a positive impact on communities worldwide.
• Potential for quarterly KPI bonuses.