Talent Marketing Specialist - Remote

Summary

PetVet Care Centers is a veterinary care organization committed to providing compassionate care for pets and supporting its team members. The Talent Marketing Specialist will develop and execute recruitment marketing campaigns, engage prospective candidates, build talent pipelines, create candidate-facing content, and partner with recruiting teams to support hiring priorities.

Responsibilities

• Engage and nurture prospective talent and leads generated through recruitment marketing, sourcing, referrals, conferences/career fairs, and other channels through timely, personalized outreach and follow-up, helping connect interested candidates with the appropriate recruiter
• Conduct talent and competitor mapping for priority roles, specialties, and markets, identifying prospective talent, target organizations, talent pools, and market activity to support proactive outreach and pipeline development
• Support PetVet’s talent-focused social media presence by developing content and creative, promoting priority opportunities and talent initiatives, maintaining a consistent content cadence, and using performance insights to strengthen engagement
• Learn about candidates’ interests, experience, availability, and career goals; document conversations and next steps in the ATS or CRM, connect interested candidates with the appropriate recruiter, and maintain thoughtful follow-up with those who aren’t ready to make a move yet
• Build and execute targeted recruitment marketing and candidate-nurture campaigns across CRM, email, SMS, digital advertising, career sites, recruiting events, and other channels
• Create candidate-facing content and creative assets, including job postings, digital ads, social graphics, recruiting flyers, email creative, and event materials using Canva, Adobe Creative Cloud, and similar tools
• Partner with recruiters, sourcing teams, Talent Acquisition leaders, employer brand partners, and external vendors to coordinate campaigns and keep outreach aligned with hiring priorities

Skills

• 3–5+ years of experience in recruitment marketing, talent engagement, talent acquisition, or a related field
• Experience supporting veterinary, healthcare, multi-site, high-volume, or other distributed recruiting environments
• Experience marketing to and engaging specialized, hard-to-fill, or passive talent audiences
• Familiarity with paid digital advertising, audience targeting, recruitment media, talent mapping, competitive intelligence, or campaign optimization
• Experience supporting talent communities, candidate nurture, recruitment events, sourcing initiatives, or other talent attraction programs

Qualifications

Must Haves

• 3–5+ years of experience in recruitment marketing, talent engagement, talent acquisition, or a related field

Nice to Haves

• Experience supporting veterinary, healthcare, multi-site, high-volume, or other distributed recruiting environments
• Experience marketing to and engaging specialized, hard-to-fill, or passive talent audiences
• Familiarity with paid digital advertising, audience targeting, recruitment media, talent mapping, competitive intelligence, or campaign optimization
• Experience supporting talent communities, candidate nurture, recruitment events, sourcing initiatives, or other talent attraction programs

Benefits

• Medical, dental, and vision insurance
• Paid Parental Leave (birth, adoption, foster)
• 401(k) with discretionary contribution
• Team Member Pet Discounts
• Emotional wellbeing support — including Calm app access and 24/7 EAP
• CE stipends and career development resources
• Grant Circle — a relief fund for team members facing personal hardship
• Local hospital culture backed by national resources