Content Producer, Agency

Summary

GoodPower is a global organization advancing the economic potential of decarbonization through research, innovation, strategic communications, and technology. The Content Producer will create social-first, short-form video and other social creative for GoodPower, its affiliated brands, and partners, managing production from concept through platform-ready delivery. The role translates research, campaigns, and energy-related issues into engaging, platform-specific content while collaborating with internal and external stakeholders.

Responsibilities

• Own short-form, mobile-first video production end to end, including concept development, scripting, on-camera hosting, filming, editing and platform-ready delivery for TikTok, Instagram Reels, YouTube Shorts and paid media
• Translate complex issues related to affordability, clean energy, jobs and economic opportunity into clear and engaging social content
• Create content that reflects platform-specific best practices, including pacing, visual storytelling and audience behavior
• Support creative experimentation by testing new formats, platform features, creator trends and rapid-turn concepts
• Help steward GoodPower’s brand voice across creator-led and social-first content
• Produce basic social media creative, including Instagram carousels, static memes and Canva-based assets
• Manage multiple video projects simultaneously, including rapid response production and turnaround, ensuring timely delivery, adherence to project requirements and high-quality output
• Collaborate closely with Agency and Social teams, outside vendors and across teams to ensure project success
• Communicate effectively with internal and external stakeholders, including team leads to understand priorities and needs to deliver exceptional content
• Contribute to the continuous improvement and implementation of our content processes and workflows to increase speed, efficiency and scalability
• Perform other content production-related tasks as needed to support GoodPower and its partners
• Adapt to the evolving needs of a fast-paced organization with flexibility and creativity

Skills

• 3–5 years of experience creating and starring in social content for a brand, nonprofit, agency, campaign, creator business or personal channel, with a portfolio showing strong short-form video production, editing and on-camera presence
• Proven ability to independently concept, script, shoot and edit social video content
• Strong mobile-first video editing skills (Adobe Premiere Pro, Final Cut Pro X, CapCut, InShot or similar)
• Natural, confident on-camera presence, with the range to shift between clear explanation, storytelling and entertainment-driven content
• Strong grasp of hooks, pacing, visual storytelling and platform-specific best practices across TikTok, Instagram, YouTube Shorts and emerging platforms
• Deep familiarity with internet culture, creator trends, memes and short-form formats
• Excellent oral and written communication skills in English, plus solid general computer skills (Google Apps, etc.)
• Strong creative judgment — brings ideas, not just edits
• Self-starter with strong organizational skills, comfortable juggling multiple projects and moving between planned content calendars and rapid-response needs while maintaining attention to detail
• Collaborative team player who also works well independently, communicates across teams, and is eager to pitch in beyond assigned duties
• Proactive, flexible and solutions-oriented, with a commitment to innovation and to fostering a culture of excellence, quality and inclusivity
• Open to constructive feedback and skilled at finding solutions to notes or critiques
• Experience creating content for advocacy, political, nonprofit, clean energy or issue-based campaigns
• Experience using Canva or similar tools to create social graphics, carousels, memes or other lightweight creative assets
• Experience producing rapid response content tied to news, platform trends or campaign moments
• Comfort interpreting research, policy or campaign messaging and turning it into clear, accessible social content
• Existing expertise in the climate, renewable energy and democracy spaces
• Experience leveraging AI tools to support content production, scripting, research, ideation, editing workflows or creative experimentation, or a willingness to learn and integrate AI tools into the production process

Qualifications

Must Haves

• 3–5 years of experience creating and starring in social content for a brand, nonprofit, agency, campaign, creator business or personal channel, with a portfolio showing strong short-form video production, editing and on-camera presence
• Proven ability to independently concept, script, shoot and edit social video content
• Strong mobile-first video editing skills (Adobe Premiere Pro, Final Cut Pro X, CapCut, InShot or similar)
• Natural, confident on-camera presence, with the range to shift between clear explanation, storytelling and entertainment-driven content
• Strong grasp of hooks, pacing, visual storytelling and platform-specific best practices across TikTok, Instagram, YouTube Shorts and emerging platforms
• Deep familiarity with internet culture, creator trends, memes and short-form formats
• Excellent oral and written communication skills in English, plus solid general computer skills (Google Apps, etc.)
• Strong creative judgment — brings ideas, not just edits
• Self-starter with strong organizational skills, comfortable juggling multiple projects and moving between planned content calendars and rapid-response needs while maintaining attention to detail
• Collaborative team player who also works well independently, communicates across teams, and is eager to pitch in beyond assigned duties
• Proactive, flexible and solutions-oriented, with a commitment to innovation and to fostering a culture of excellence, quality and inclusivity
• Open to constructive feedback and skilled at finding solutions to notes or critiques

Nice to Haves

• Experience creating content for advocacy, political, nonprofit, clean energy or issue-based campaigns
• Experience using Canva or similar tools to create social graphics, carousels, memes or other lightweight creative assets
• Experience producing rapid response content tied to news, platform trends or campaign moments
• Comfort interpreting research, policy or campaign messaging and turning it into clear, accessible social content
• Existing expertise in the climate, renewable energy and democracy spaces
• Experience leveraging AI tools to support content production, scripting, research, ideation, editing workflows or creative experimentation, or a willingness to learn and integrate AI tools into the production process

Benefits

• Medical, dental, and vision insurance with employee and dependent premiums paid at 95-100% by GoodPower.
• 2-4 weeks of paid vacation annually, depending on seniority
• 13 paid holidays and 2 floating holidays
• 2 weeks of US office closure
• 10 days of paid sick leave annually.
• 403(b) with 3% employer contribution/match.
• Charitable giving: 1:1 match for charitable contributions ($250 per year), plus 2 paid days off for volunteering.
• Education reimbursement up to $1,500 per year.
• Healthcare Flexible Spending Account (FSA) and Health Savings options
• Stipend of $200/month (for cell phone, wellness expenses, etc.)
• 8 weeks of paid sabbatical after 5 years of employment
• 8 weeks of paid parental leave
• The Content Producer will work from home