Content Engineer

Summary

Wpromote, in collaboration with Giant Spoon, is seeking a Content Engineer to build and improve AI-powered systems for modern content production. The role owns end-to-end content workflows, creates and edits content across formats, evaluates AI-generated work, conducts research, and develops reusable tools and responsible AI practices for client accounts.

Responsibilities

• Designing end-to-end AI-powered content production workflows spanning research, ideation, strategy inputs, briefing, drafting, optimization, editing, quality assurance, repurposing, and delivery
• Owning the development of content across a portfolio of approximately 1–6 clients across a range of industries, depending on account scope, while working closely with Content Marketing and Digital PR managers to translate business goals, audience insights, and channel strategies into clear, compelling work
• Writing and editing across formats, including website and landing-page copy, articles, thought leadership, campaign concepts, email, social, paid media, scripts, sales enablement, and other digital experiences
• Learning and applying each client’s positioning, brand guidelines, tone, voice, terminology, and editorial standards with a high degree of accuracy
• Building reusable prompt libraries, templates, agents, evaluation criteria, and editorial guardrails that improve speed, consistency, and quality across accounts
• Evaluating AI-generated work for accuracy, originality, relevance, bias, brand alignment, and editorial quality before it reaches a client or audience
• Conducting research, interviewing subject-matter experts, verifying claims, and transforming complex information into accessible, persuasive content
• Identifying friction in the content-production process and developing practical solutions that make the team faster and more effective
• Testing emerging AI models and content technologies, documenting what works, and helping establish responsible best practices across the organization
• Managing multiple projects and competing priorities in a fast-paced agency, consultancy, publishing, or in-house marketing environment

Skills

• - 2-3 years of experience in copywriting, content marketing, editorial, content strategy, or a related creative discipline
• - A portfolio demonstrating strong writing and editing across multiple formats, audiences, brand voices, or industries
• - Exceptional command of language, structure, grammar, storytelling, and persuasive communication
• - Working knowledge of established editorial standards and style guides, with strong fact-checking and quality-control instincts
• - Hands-on experience using generative AI throughout the content-development process—not simply for one-off drafting
• - The ability to explain how you prompt, evaluate, edit, and improve AI-assisted work, including where human judgment must take over
• - Experience building and working with custom AI assistants, lightweight agents, automated content workflows, and evaluation frameworks using platforms such as ChatGPT, Claude, Perplexity, Profound, or similar AI and LLM-based tools, including developing custom instructions, prompts, workflows, and quality-control processes
• - Working familiarity with analytics, SEO, keyword research, and social listening platforms, including tools such as
• - Google Analytics, Google Search Console, Semrush, and Hootsuite, and the ability to translate performance data and audience insights into stronger content
• - Strong working knowledge in creating repeatable content workflows, templates, prompt systems, or other tools that improve quality and production efficiency
• - Strong client-facing communication, presentation, collaboration, and feedback-management skills

Qualifications

Must Haves

• - 2-3 years of experience in copywriting, content marketing, editorial, content strategy, or a related creative discipline
• - A portfolio demonstrating strong writing and editing across multiple formats, audiences, brand voices, or industries
• - Exceptional command of language, structure, grammar, storytelling, and persuasive communication
• - Working knowledge of established editorial standards and style guides, with strong fact-checking and quality-control instincts
• - Hands-on experience using generative AI throughout the content-development process—not simply for one-off drafting
• - The ability to explain how you prompt, evaluate, edit, and improve AI-assisted work, including where human judgment must take over
• - Experience building and working with custom AI assistants, lightweight agents, automated content workflows, and evaluation frameworks using platforms such as ChatGPT, Claude, Perplexity, Profound, or similar AI and LLM-based tools, including developing custom instructions, prompts, workflows, and quality-control processes
• - Working familiarity with analytics, SEO, keyword research, and social listening platforms, including tools such as
• - Google Analytics, Google Search Console, Semrush, and Hootsuite, and the ability to translate performance data and audience insights into stronger content
• - Strong working knowledge in creating repeatable content workflows, templates, prompt systems, or other tools that improve quality and production efficiency
• - Strong client-facing communication, presentation, collaboration, and feedback-management skills

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!
• Office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person