Integrated Marketing Manager

Summary

Gopuff is a convenience delivery company bringing customers their everyday wants and needs within minutes. The Integrated Marketing Manager will lead major integrated campaigns across brand, cultural moments, talent partnerships, and strategic growth initiatives, coordinating strategy, creative, media, CRM, performance, and external partners. The role will manage campaign execution, partnerships, budgets, approvals, and performance analysis from concept through launch.

Responsibilities

• Own the integrated execution of major Gopuff campaigns across brand, product, growth, and the cultural calendar. From the Super Bowl to product launches, cultural moments, and everything in between
• Turn strategy into clear, actionable campaign plans across creative, media, social, CRM, performance, partnerships, and in-app channels
• Build briefs that give creative and cross-functional teams a clear problem to solve and a strong definition of success
• Keep teams aligned from kickoff through launch, ensuring every touchpoint feels connected to the same idea
• Identify cultural opportunities where Gopuff can show up credibly and move quickly enough to capitalize on them
• Lead campaigns around Gopuff’s talent and brand partnerships, from initial concept through launch and measurement
• Develop creative partnership ideas that connect Gopuff to culture and create attention beyond traditional paid media
• Translate partnerships into broader marketing platforms, ensuring they come to life across the full Gopuff ecosystem rather than as standalone activations
• Serve as a day-to-day lead with talent teams, agencies, brands, and external partners, keeping the work moving and the quality high
• Turn strategic business priorities into integrated marketing plans with clear objectives, audiences, channels, and measures of success
• Identify opportunities where marketing and the Gopuff brand can play a bigger role in driving growth
• Partner across Brand, Performance, CRM, Product, Merchandising, and other teams to build campaigns that connect brand impact with business outcomes
• Analyze performance, identify what worked and what didn’t, and translate learnings into stronger future work
• Own campaign timelines, budgets, deliverables, approvals, and cross-functional coordination from start to finish
• Proactively identify roadblocks and solve them before they become problems
• Drive legal, regulatory, and partner approvals to keep campaigns moving
• Maintain a high creative bar across every consumer touchpoint
• Take responsibility for the outcome, not just your piece of the process

Skills

• 4-7 years in brand marketing, integrated marketing, media/publishing, agency strategy/creative work, or all of the above
• A track record of taking ambiguous challenges and turning them into shipped experiences, not decks
• Strong startup instincts. You define the process, chase the approval, and cover the gap nobody assigned to you
• A high bar for creative and craft, with the taste to know good from good enough
• The business backbone to defend a decision with numbers, not just conviction
• Experience managing partners, budgets, and multiple live projects at once, without dropping any of them
• Direct, efficient communication
• Motivated to win

Qualifications

Must Haves

• 4-7 years in brand marketing, integrated marketing, media/publishing, agency strategy/creative work, or all of the above
• A track record of taking ambiguous challenges and turning them into shipped experiences, not decks
• Strong startup instincts. You define the process, chase the approval, and cover the gap nobody assigned to you
• A high bar for creative and craft, with the taste to know good from good enough
• The business backbone to defend a decision with numbers, not just conviction
• Experience managing partners, budgets, and multiple live projects at once, without dropping any of them
• Direct, efficient communication
• Motivated to win

Benefits

• Medical/Dental/Vision Insurance
• 401(k) Retirement Savings Plan
• HSA or FSA eligibility
• Long and Short-Term Disability Insurance
• Fitness Reimbursement Program
• 25% employee discount & FAM Membership
• Flexible PTO
• Group Life Insurance
• EAP through AllOne Health (formerly Carebridge)
• This role is eligible for a discretionary annual cash bonus
• Participation in Gopuff’s equity incentive plan
• Remote work arrangement