District Digital Performance Specialist

Summary

GP Strategies Corporation is a talent transformation provider delivering consulting, learning, and talent technology solutions. The District Digital Performance Specialist advises assigned automotive dealers, helping them improve digital adoption, customer acquisition, retention, satisfaction, and overall performance. The role includes conducting assessments, reviewing KPIs, coordinating website and vendor support, and executing digital go-to-market strategies.

Responsibilities

• Act as the primary digital advisor for assigned dealers, driving adoption and success across sponsored digital programs
• Partner with District Sales and Aftersales Managers to identify opportunities that boost dealer engagement and performance
• Coach dealers on customer acquisition, retention, and satisfaction through cutting-edge digital strategies
• Conduct digital assessments, review KPIs, and develop actionable plans to improve results
• Coordinate website customizations, resolve vendor issues, and quarterback technical support requests
• Lead execution of divisional go-to-market strategies across key digital areas:
• Websites & digital advertising
• Consumer marketing
• Lead management
• Service optimization
• Social media & reputation management
• Digital signage and more

Skills

• Bachelor's degree and 1–2 years of experience in digital marketing or advertising
• Working knowledge of SEO, SEM, social media, CRM, and digital retail strategies
• Strong consulting and relationship-building skills—you know how to become a trusted advisor
• Excellent communication and time management skills in a fast-paced environment
• Ability to travel up to 20% and adapt to varying levels of dealership digital expertise
• Automotive or dealership experience
• Familiarity with Salesforce and performance consulting processes

Qualifications

Must Haves

• Bachelor's degree and 1–2 years of experience in digital marketing or advertising
• Working knowledge of SEO, SEM, social media, CRM, and digital retail strategies
• Strong consulting and relationship-building skills—you know how to become a trusted advisor
• Excellent communication and time management skills in a fast-paced environment
• Ability to travel up to 20% and adapt to varying levels of dealership digital expertise

Nice to Haves

• Automotive or dealership experience
• Familiarity with Salesforce and performance consulting processes

Benefits

• Remote work arrangement