Summary
GroundTruth is an advertising platform that uses real-world consumer behavior, location, and purchase data to create targeted campaigns and measure business results. The Account Manager provides pre-sale planning and post-sale customer support, manages campaign execution, analyzes performance data, develops client relationships, and identifies upsell opportunities.
Responsibilities
- Own pre- and post-sale operational support for the direct sales organization in a fast-paced, client-facing environment, managing priorities and meeting deadlines effectively
- Utilize campaign data, analytics, and insights (i.e. best practices, historical performance data, case studies, analytics tools, and campaign history) to inform strategy
- Enhance account team and client knowledge by building strategic account plans and driving successful sales strategies
- Translate data into compelling narratives through reportable insights, wrap-up reports, and quarterly business reviews
- Develop and maintain strong customer relationships, acting as a key point of contact for clients (both direct and via media agencies and trading desks)
- Actively participate in client meetings, clearly articulating opportunities and aligning solutions to client objectives using GroundTruth’s product suite
- Identify and drive upsell opportunities by proactively recognizing client needs and influencing investment decisions
- Support the Account Executive throughout the sales process while helping solve challenges, take ownership of outcomes, and navigate client stakeholders
Skills
- 1–2 years of media experience in a client-facing or fast-paced environment
- Bachelor's Degree or 3+ years of experience in a related field (ad tech, customer success, project management)
- Strong analytical and problem-solving skills, with the ability to interpret data, draw conclusions, and make recommendations
- Excellent organizational and project management skills, with the ability to prioritize and deliver high-quality work on time
- Strong written and verbal communication skills, with confidence engaging stakeholders at all levels
- A strategic mindset, with the ability to understand and articulate sales opportunities at a client level
- Adaptability and flexibility to pivot quickly in response to evolving business needs
- Proficiency in Office Suite, PowerPoint or Keynote, and Salesforce
- Technical aptitude with a willingness to learn and adopt new tools and technologies
Qualifications
Must Haves
- 1–2 years of media experience in a client-facing or fast-paced environment
- Bachelor's Degree or 3+ years of experience in a related field (ad tech, customer success, project management)
- Strong analytical and problem-solving skills, with the ability to interpret data, draw conclusions, and make recommendations
- Excellent organizational and project management skills, with the ability to prioritize and deliver high-quality work on time
- Strong written and verbal communication skills, with confidence engaging stakeholders at all levels
- A strategic mindset, with the ability to understand and articulate sales opportunities at a client level
- Adaptability and flexibility to pivot quickly in response to evolving business needs
- Proficiency in Office Suite, PowerPoint or Keynote, and Salesforce
- Technical aptitude with a willingness to learn and adopt new tools and technologies
Benefits