Integrated Marketing Strategist

Summary

MEDHOST is a healthcare information technology provider offering solutions for healthcare organizations. The Integrated Marketing Strategist will support product marketing, integrated campaigns, digital marketing, sales enablement, and audience-focused messaging, while using generative AI, research, and performance data to improve marketing execution.

Responsibilities

• Support go-to-market strategies and product launches for new solutions, enhancements, partnerships, and other business initiatives, coordinating messaging, audiences, assets, channels, and timelines
• Translate product capabilities, market needs, and complex healthcare and technology information into clear value propositions, differentiators, proof points, and audience-focused messaging
• Partner cross-functionally with R&D, Sales, Customer Success, subject-matter experts, and other stakeholders to understand product direction, customer needs, buyer priorities, and market opportunities
• Develop and execute product marketing and sales enablement deliverables, including launch materials, campaign assets, webpages, presentations, sales tools, proposals, RFP/RFI content, and customer communications
• Write and edit marketing and sales communications for clarity, persuasion, accuracy, audience relevance, and brand consistency
• Apply generative AI for research, analysis, ideation, content development, and marketing workflow improvement
• Develop and refine AI prompts and repeatable workflows, applying professional judgment to review outputs for accuracy, relevance, audience fit, and brand alignment
• Plan and execute integrated marketing initiatives across web, email, search, social, webinars, customer communications, and sales enablement, including audience targeting, campaign activation, and performance measurement
• Support website content, SEO, and AI visibility, such as AEO/AIO, along with landing pages, and digital experiences that improve visibility, engagement, and conversion
• Conduct market, customer, audience, and competitive research and contribute insights that inform positioning, messaging, campaigns, and sales conversations
• Analyze marketing performance, market insights, and stakeholder feedback to identify opportunities and recommend improvements to marketing programs
• Manage multiple projects from planning through completion while maintaining quality, accuracy, organization, and deadlines
• Maintain the effectiveness and implementation of the MEDHOST Quality Management System and meet applicable regulatory requirements as needed
• Responsible for QMS procedures listed in QMS Procedure Crosswalk found in QMS Manual as applicable
• Other duties as assigned

Skills

• This is a remote role eligible to anyone in the U.S. and the role will include up to 10% travel within the U.S
• * 4+ years of progressive B2B marketing experience across product marketing, integrated marketing, digital marketing, messaging, demand generation, or go-to-market execution
• * Experience supporting product launches, positioning, buyer messaging, and sales enablement, with a strong understanding of customer value and differentiation
• * Practical proficiency using generative AI, prompting, and AI-assisted workflows in professional marketing
• * Strong writing, editing, and messaging skills, including the ability to simplify complex healthcare, technology, and business concepts for different audiences
• * Demonstrated ability to execute integrated and digital marketing across web, email, search, social media, and content channels, including SEO and emerging AI visibility practices such as AEO/AIO
• * Familiarity with conducting market, audience, or competitive research and translating findings into actionable marketing recommendations
• * Familiarity with CRM, marketing automation, content management, analytics, research, and other marketing technology platforms
• * Proficiency with Microsoft Office applications and modern marketing productivity tools
• * Ability to handle confidential information with professionalism and discretion
• * Strong analytical and problem-solving skills, including the ability to interpret marketing data and performance metrics to guide decisions and improvements
• * Strong collaboration, communication, and relationship-management skills, with the ability to work effectively with peers, leadership, customers, partners, and vendors
• * Strong project-management and organizational skills with the ability to manage multiple priorities
• * High attention to detail and commitment to accuracy
• * Ability to independently execute work within established strategic direction
• * Adaptability, curiosity, and willingness to develop new capabilities as marketing practices and technology evolve
• * Bachelor's degree in Marketing, Business, Communications, or related field preferred, or equivalent experience
• * Healthcare technology, healthcare IT, enterprise technology, or similarly complex B2B experience preferred, with familiarity with healthcare industry terminology and market dynamics also preferred

Qualifications

Must Haves

• This is a remote role eligible to anyone in the U.S. and the role will include up to 10% travel within the U.S
• * 4+ years of progressive B2B marketing experience across product marketing, integrated marketing, digital marketing, messaging, demand generation, or go-to-market execution
• * Experience supporting product launches, positioning, buyer messaging, and sales enablement, with a strong understanding of customer value and differentiation
• * Practical proficiency using generative AI, prompting, and AI-assisted workflows in professional marketing
• * Strong writing, editing, and messaging skills, including the ability to simplify complex healthcare, technology, and business concepts for different audiences
• * Demonstrated ability to execute integrated and digital marketing across web, email, search, social media, and content channels, including SEO and emerging AI visibility practices such as AEO/AIO
• * Familiarity with conducting market, audience, or competitive research and translating findings into actionable marketing recommendations
• * Familiarity with CRM, marketing automation, content management, analytics, research, and other marketing technology platforms
• * Proficiency with Microsoft Office applications and modern marketing productivity tools
• * Ability to handle confidential information with professionalism and discretion
• * Strong analytical and problem-solving skills, including the ability to interpret marketing data and performance metrics to guide decisions and improvements
• * Strong collaboration, communication, and relationship-management skills, with the ability to work effectively with peers, leadership, customers, partners, and vendors
• * Strong project-management and organizational skills with the ability to manage multiple priorities
• * High attention to detail and commitment to accuracy
• * Ability to independently execute work within established strategic direction
• * Adaptability, curiosity, and willingness to develop new capabilities as marketing practices and technology evolve

Nice to Haves

• * Bachelor's degree in Marketing, Business, Communications, or related field preferred, or equivalent experience
• * Healthcare technology, healthcare IT, enterprise technology, or similarly complex B2B experience preferred, with familiarity with healthcare industry terminology and market dynamics also preferred

Benefits

• Plenty of opportunities to grow your career
• Comprehensive medical, dental, vision, STD, LTD, FSA benefits
• 3 weeks of vacation plus 5 personal days to recharge
• 401K and Life insurance benefits
• Employee stock ownership and RRSP program
• A chance to give back through community involvement
• Flexible work arrangements to suit your lifestyle
• Casual work environment that offers comfort while providing superior service to our customers
• We empower our employees to make a difference
• We have an award-winning culture
• We offer opportunity to learn
• We have fun